Influential NYC Blogger of the Day: Advanced Style
Today’s installation of our “Influential NYC Blogger of the Day” mini series, which features writers who were ahead, perhaps even pioneers, of the fashion blogging boom, highlights the “Advanced Style” blog. Thus far, we’ve given you the 411 on shutter-happy Scott Schuman of “The Sartorialist,” and social media darling Bryanboy.
We live in a world where youth and novel reign supreme. NYC blogger Ari Seth Cohen, however, is bucking the “younger is better” mentality with his blog, “Advanced Style”. The street-style blog, founded in 2008, features golden girls and boys (read: mature women and men) whose outfits are worthy of capturing and showcasing for the world to see.
“Respect your elders and let these ladies and gents teach you a thing or two about living life to the fullest,” writes Cohen on the blog’s about page. “Advanced Style offers proof from the wise and silver-haired set that personal style advances with age.”
Browsing through the incredible outfits that Cohen snaps and posts, you’ll quickly realize what he says is true. These ladies and gents know how to dress. And dare I say many of them dress better than your run-of-the-mill 20-somethings.
Where is Advanced Styled today?:
Today, the words, “Advanced Style” are on the lips of notable members of the fashion elite and sprinkled in haute glossies across the globe. It seems that people believe in the idea of highlighting the sartorial savvy senior set.
While Cohen set out to influence those in his own age bracket — 20 and 30-somethings — or at least show them that the elderly have a sense of style, too, he’s found that the 60-and-up men and women appearing on his blog have actually inspired their own generations.
“I get emails all the time: ‘I’m in my seventies, I saw someone wearing striped socks on your blog, I’m going to buy some tomorrow,'” he recounts to Telegraph UK. This has given him the idea to work with brands and designers to bring more accessible fashion to the often neglected older crowd.
Though we have yet to see a book deal or collaboration with designers, we’re sure there are good things in store for Ari Seth Cohen and Advanced Style.
Why is this blogger successful?
Finding a niche is imperative to one’s success, and that’s exactly what Cohen’s done with Advanced Style. While he focuses on a specific set of people — those who’ve earned their gray hairs — his blog appeals to generations beyond the 60-and-up posse. We love that he’s not afraid to push the line in a world that seems to forget that older isn’t necessarily a bad thing.
What’s your take on the Advanced Style blog? Do you think more blogs of this type should pop up, or is one enough? Share your thoughts in the comment section below!
By Wendy Rose Gould
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