Influential NYC Bloggers

17 December 2013

We’ve come to an end with our “Influential NYC Blogger of the Day” mini-series. For the last installation, today we’re featuring The Manolo, a mysterious, yet very successful anonymous blogger who talks sole-ly about footwear on his blog, “Manolo’s Shoe Blog”. For a complete roundup of our other favorite New York bloggers check out our past features on The Sartorialist, Bryanboy, Man Repeller and Advanced Style.

Influential NYC Blogger of the Day: Manolo's Shoe Blog

Manolo’s Shoe Blog

No, creator of the blog, “Manolo’s Shoe Blog”, is not the famed Manolo Blahnik, nor is the beloved cobbler a contributor to the 9-year-old website. The blog, often referred to as the world’s “first fashion blog,” was actually founded by an anonymous New Yorker with an affinity for footwear. He just goes by the pseudonym “The Manolo”. It’s an apt name for such a blog, that’s for sure.

The website — which features a quirky writing style and always refers to the blogger in the third person: “The Manolo” — talks almost exclusively about shoes and fashion.

A sample straight from The Manolo’s keyboard: “…The Manolo discovered long ago, one of the easiest ways to boost one’s self-confidence is by wearing beautiful, well-made shoes. With the truly super-fantastic shoes, one is able to stand taller, walk straighter and project the image of confidence and vitality that are the key ingredients of the sexy appeal. By the comparison, ugly and poorly made shoes bring the wearer down, causing one to lumpily schlump around like the water buffalo. Put on the pair of cheap plastic clogs, and you are saying to the world, “I love sweatpants and Doritos, and long romantic rides on my mobility scooter.” Hardly the message one wishes to convey to the wider world, much less the potential mate.”

Funny, no?

Anyhow, when Manolo’s Shoeblog was launched in 2004, its founder wasn’t quite sure what would come of his/her efforts. What happened, though, was that Manolo’s Shoe Blog became an Internet sensation. In fact, it was rumored to have earned $700,000 per year within two years of its debut.

Where is “The Manolo” today?

Manolo’s Shoe Blog is still going strong with consistent updates. The Manolo also writes a weekly column for The Express, a Washington Post publication. There, The Manolo gives shoe advice and recommendations to readers and question-askers.

Why is this blogger successful?

We’re going to hazard a guess here and say The Manolo is beloved and successful for several reasons. First, he has a very unique, endearing writing voice that sort of sucks you in and makes you want to read, read, read.

Secondly, the air of mystery about The Manolo is intriguing. He sort of has a “Gossip Girl” effect where you just accept that this person exists, but you really haven’t a clue about who he is.

Thirdly, The Manolo has made a career out of talking about shoes specifically and he’s been doing it for years. There’s no question as to whether or not The Manolo knows his stuff.

What’s your thought on The Manolo? Does his writing style drive you batty, or do you find it captivating?

Do you think "Manolo's Shoe Blog" deserves its fame

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By Wendy Rose Gould

Posted by Wendy Rose Gould at 02:00 PM
Opinions , People |

11 December 2013

Today we continue our “Influential NYC Blogger of the Day” mini series, which features writers who were ahead, perhaps even pioneers, of the fashion blogging boom. So far we’ve highlighted shutter-happy Scott Schuman of “The Sartorialist“, social media darling Bryanboy, and the Advanced Style blog.

Today we’re talking about Leandra Medine, founder and editor of the “Man Repeller” blog.

Influential NYC Blogger of the Day: Man Repeller

Man Repeller

Leandra Medine is a New Yorker to the core. Not only was she born and raised in the bustling city, she also attended the Ramaz School on the UES and then hit the books in Greenwich Village’s The New School, where she studied journalism (an apt major, as it turns out).

While sifting through the racks of clothing at TopShop way back in 2010, the then-21-year-old experienced a lightbulb moment. It was there — amongst the hanging garments — where Medine came up with the idea her successful blog, “Man Repeller“.

“We were laughing at how everything was so man-repelling: acid-washed harem pants and enormous shoulder pads, and I just said, ‘That’s it! That’s the blog,’” she tells the NY Times.

And so from there on out, Medine photographed herself in various outfits showcased trends that surely many men would meet with a side eye. The idea of the blog wasn’t to turn men off, necessarily, but to play up the fact that women’s fashion is just that: women’s fashion. Women tend to dress for themselves and for each other and not to woo the handsome fella sitting in the corner. It’s the confidence that does the wooing, not the sequined blazer or sky high stilettos.

The Man Repeller blog still lives on today. What’s especially cool about the Man Repeller, aside from its brazen “I do what I want” mentality, is that Leandra Medine was barely at the legal drinking age when she founded it. And it exploded virtually overnight!

Where is Man Repeller today?:

In 2012, Forbes featured Medine in their “Top 30 Under 30” issue, TIME included the blog on its “25 Best Blogs of 2012” list and it received the title of “Best Overall Blog” at the 2012 Bloglovin’ Awards.

The Man Repeller blog is still going strong, but Medrine has more on her plate, these days. She’s either got an amazing PR agent in her ear or she knows how to capitalize on her blog’s popularity.

In addition to mingling with front rowers at various fashion shows, she’s launched a capsule collection at Beverly Hills’ Neiman Marcus (dubbed “Man Repeller x PJK”). Additionally, Medrine released her debut memoir in late 2013 — at the age of 24, mind you — titled, “Man Repeller: Seeking Love. Finding Overalls.”

Why is this blogger successful?

There’s something about Medrine’s blog that’s relatable and unfussy. That, paired with her keen sense of style and wit, makes The Man Repeller an undeniable hit. Often people comment on her age and “being so young!” for the success she’s found (we did it here…), but Medrine would have been a hit even if she was 31 when she founded the blog.

What do you think about the Man Repeller blog? Do you think Medrine’s celebrity status was rightfully earned? And what do you think about her style?

Do you think "Man Repeller" deserves its fame

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By Wendy Rose Gould

Posted by Wendy Rose Gould at 12:50 AM
Opinions , People |

28 November 2013

Today’s installation of our  “Influential NYC Blogger of the Day” mini series, which features writers who were ahead, perhaps even pioneers, of the fashion blogging boom, highlights the “Advanced Style” blog. Thus far, we’ve given you the 411 on shutter-happy Scott Schuman of “The Sartorialist,” and social media darling Bryanboy.

Influential NYC Blogger of the Day: Advanced Style

Advanced Style

We live in a world where youth and novel reign supreme. NYC blogger Ari Seth Cohen, however, is bucking the “younger is better” mentality with his blog, “Advanced Style”. The street-style blog, founded in 2008, features golden girls and boys (read: mature women and men) whose outfits are worthy of capturing and showcasing for the world to see.

“Respect your elders and let these ladies and gents teach you a thing or two about living life to the fullest,” writes Cohen on the blog’s about page. “Advanced Style offers proof from the wise and silver-haired set that personal style advances with age.”

Browsing through the incredible outfits that Cohen snaps and posts, you’ll quickly realize what he says is true. These ladies and gents know how to dress. And dare I say many of them dress better than your run-of-the-mill 20-somethings.

Where is Advanced Styled today?:

Today, the words, “Advanced Style” are on the lips of notable members of the fashion elite and sprinkled in haute glossies across the globe. It seems that people believe in the idea of highlighting the sartorial savvy senior set.

While Cohen set out to influence those in his own age bracket — 20 and 30-somethings — or at least show them that the elderly have a sense of style, too, he’s found that the 60-and-up men and women appearing on his blog have actually inspired their own generations.

“I get emails all the time: ‘I’m in my seventies, I saw someone wearing striped socks on your blog, I’m going to buy some tomorrow,'” he recounts to Telegraph UK. This has given him the idea to work with brands and designers to bring more accessible fashion to the often neglected older crowd.

Though we have yet to see a book deal or collaboration with designers, we’re sure there are good things in store for Ari Seth Cohen and Advanced Style.

Why is this blogger successful?

Finding a niche is imperative to one’s success, and that’s exactly what Cohen’s done with Advanced Style. While he focuses on a specific set of people — those who’ve earned their gray hairs — his blog appeals to generations beyond the 60-and-up posse. We love that he’s not afraid to push the line in a world that seems to forget that older isn’t necessarily a bad thing.

What’s your take on the Advanced Style blog? Do you think more blogs of this type should pop up, or is one enough? Share your thoughts in the comment section below!

Influential NYC Blogger of the Day: Advanced Style

Influential NYC Blogger of the Day: Advanced Style

Do you think "Advanced Style" deserves its fame

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By Wendy Rose Gould

Image credit: Advanced Style & Advanced Style Film: Long Trailer

Posted by Wendy Rose Gould at 12:00 AM
Opinions , People |

5 November 2013

The Stylish City has briefly gone back in time — before insta-post sites like Tumblr or Instagram — to highlight some of NYC’s most Influential fashion bloggers. This “Influential NYC Blogger of the Day” mini series features writers who were ahead, perhaps even pioneers, of the fashion blogging boom. Some of the bloggers mentioned have reached levels of fame of which they seem worthy. Others we can’t help but ask, “Why are these bloggers so successful?” Either way, they all have something in common: they’ve influenced the fashion world.

For today’s installation, we’re featuring Bryanboy. Check out our feature on The Sartorialist and stay tuned for features on Manolo’s Shoe Blog, Man Repeller and Advanced Style.

Influential NYC Blogger of the Day: Bryanboy

Bryanboy and Fashionista editor David Yi

Bboy777 aka Bryanboy

You may be quite familiar with fashion blogger Bryanboy due to his seemingly omnipresent self on TV, at style events and on the Internet. What you may not know, however, is that Bryanboy isn’t new to the fashion blogging world by a long shot. In fact, he’s been around since 2003, which is longer than the Sartorialist and longer than The Manolo, who’s credited with launching the world’s “first fashion blog.”

Bryan Grey Yambao — who originally went by the alias Bboy777 — first began posting about his weight, style finds and distaste for faux designer products. It wasn’t until 2004 when he switched up his moniker and began going by the name he’s famous for today: Bryanboy. While Bryanboy hails from the Philippines, he’s been in NYC for most of his fashion blogging years.

In 2010, Vogue named him one of nine bloggers “making a global industry sit up and take notice,” and you’ll often find him sitting in highly contested front row seats of fashion shows across the globe.

Where is Bryanboy today?:

Bryanboy is still blogging away, but that’s not all he does. He regularly rubs noses with fashion’s most elite, including Grace Coddington, Anna Wintour and Gisele Bundchen. Marc Jacobs has even named a bag after Bryanboy: The BB.

In addition to blogging, attending fashion shows and hitting all of NYC’s hottest events, BB also serves on the judging panel for America’s Next Top Model, where he looks over the contestants’ social media presence and relays their “scores” based on fan voting.

Why is this Bryanboy so successful?

Anyone who knows anything about BB is aware of the gossip surrounding him. Accusations of wild spending, the mystery of his sudden chumminess with fashion’s elite and his prevalence online, on TV and across social media are worthy of deeper inspection for some.

Perhaps it’s the mystery of his famedom that keeps people on their toes waiting for another blog update or BB sighting. Despite any side-eyeing that may occur, though, Bryanboy clearly knows how to market himself and his popularity has been earned thusly.

What’s your opinion on BB? Love him or leave him? Love to hate him or hate to love him? Share your comments in the section below

Do you think "Bryanboy" deserves its fame

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By Wendy Rose Gould

Posted by Wendy Rose Gould at 09:00 AM
Opinions , People |

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