Dear Retail, Millennials Don't Like You. Sorry. Move On.
With Updated NYC Sample Sales for Week Starting November 13th
Reading trade magazines is like following a never-ending rom-com… that never resolves. The retail industry is obsessed with generation Z and millennials, but those kids won’t give them the time of day. And it’s not like millennials are spitefully trying to play hard-to-get… they’re just genuinely not interested. I’m not saying disinterest in general is typical of millennials. I have two in my family and they abound with passion and talent in a variety of realms. But… I don’t think I would take them shopping with me any time soon. They are not really interested in shopping or fashion; they spend most of their money on travel and way too much on Uber. While I understand that they are an emerging consumer group and that they hold a buying power that is worth over $2 trillion globally, I still don’t understand why they’re the only consumer group everybody is wooing.
The funny thing is that as time goes on, retail becomes more and more desperate to be liked by millennials. They invest millions of dollars in research to come up with breakthrough discoveries like:
“Younger consumers feel better about their finances compared to last year and are planning to up their holiday shopping spend. At the same time, they have lower incomes than older consumers, so it is more important for them to score a deal,” according to this article in WWD.
And by “breakthrough,” I mean “definitely not breakthrough.” While the article has some good advice like stressing “the importance of seamless shopping on a mobile device,” most of it just common sense, and by no means specific to millennials.
The retail industry is simply looking to the future, and like any hot protagonist, it won’t give up trying to decipher the mysteries of this elusive group of young shoppers who like Etsy and secondhand apparel. And in the heat of their unrequited love, I feel they are ignoring people who actually do love fashion and shopping. Cough—like us—cough.
Fear not, dear shopping extraordinaire; TSC will never ignore you! In fact, we’re more tuned into you than ever before. With the changing season, we know there are some certain priorities on your shopping list and we want to help check those bad boys off.
Shoes? Because who doesn’t need want another pair of shoes? For the cool downtown girl who has room in the closet and money in the bank we recommend Loeffler Randall Sample Sale.
Looking for the most cost-effective way to show status and personal style? Buy a handbag that says economic prosperity. at these sample sales: Elizabeth and James Sample Sale, Marc Jacobs Sample Sale, Bulgari Sample Sale.
Shopping just for the joy of shopping? There’s the obsessive fashionista the younger generations are missing. Peruse ALL the sample sales you like!
In our rom-com—between TSC and YOU—that’s happily ever after! The end. 😉
Maje Sample Sale and Rent the Runway Sample Sale in LA
Entertainment Weekly says goodbye to New York, and hello to LA. While we understand the reasons behind what was called a strategic move, we can’t help by wonder if New York is doing enough to maintain its status as the largest media market in North America.
LA Is known for its open-mindedness and a modern attitude and this week sample sales are certainly aligned with that LA free spirit.
You will have a chance to add some modern, vibrant ready-to-wear and accessories and turn yourself into a LA girl with French “je ne sais quoi” at the Maje LA sample sale.
The very first LA sample sale the company is organizing will take place between October 10th and October 15th at the Eclipse Sample Sales, 315 S Robertson Blvd, West Hollywood.
Booking is required, make sure you are on the list http://eclipse-official.com/.
You don’t mind gently loved items? You can take up to 90% off slightly used designer dresses, ready-to-wear, and accessories at this five day LA sample sale from Rent the Runway, hosted by 260 Sample Sale in Beverly Hills. Among the featured brands will the oh, so LA, Elizabeth and James, Tibi, Alexis, Carven, and more. You can get a VIP ticket for the Tuesday preview and a discount, for free here or you can show up for the sale Wed: 9am-8pm, Thur-Sat: 10am-8pm, Sun: 10am-4pm at 260 Sample Sale, 265 N. Beverly Drive, Beverly Hills CA 90210.
Be free, be fabulous, be smart. Happy shopping!
Miami Needs Help- How to (Wisely) Give Back
If you have been following us for a while, you might have suspected we’re obsessed with sample sales, style and fashion. And while we won’t deny this, in the wake of the recent hurricanes we feel it’s time to talk about ways to give back.
What follows is a quick and easy list of organizations we have reviewed, who have feet on the ground in southern Florida and could use our help.
Their mission is to improve the health and lives affected by poverty and emergency. Their website clearly shows where the aid goes.
State of Florida’s official private fund was established to assist Florida’s communities as they respond to and recover during times of emergency or disaster.
Food for the Poor helps communities in the path of Hurricane Irma to rebuild and heal. Over 95% of your donation goes directly into food for those who need it most.
Hope South Florida is a 501c3 Christian-based non-profit that provides crisis and re-housing programs in the wake of Irma.
Giving Children Hope works closely with their partners to stage and deliver immediate emergency response resources for Irma-impacted areas in Florida and the Caribbean.
Humans aren’t the only creatures affected by Hurricane Irma. Thousands of pets are being displaced by Irma and The Humane Society provides food and shelter.
In this case, and every time you are ready to donate for a worthy cause, make sure that the organization is trustworthy. We use the Charity Navigator and their objective ratings to find charities we can trust and support. Furthermore, we make sure the charity is directly involved in the cause we want to support, in this case the victims of hurricane Irma.