Do You Want To Save The World?
Then Stop Buying Crap.
Stella McCartney made headlines this week when she stepped up on stage at the Victoria and Albert Museum to condemn her industry as being “incredibly wasteful and harmful to the environment.” She went on to demand significant changes in the way we produce and use clothes. Amen. It’s about time.
The designer joined forces with Dame Ellen MacArthur, a record-breaking sailor and environmentalist who became concerned with the rapidly depreciating state of the environment while sailing around the world. Upon returning home, she immediately set up the MacArthur Foundation in an effort to address this alarming issue.
The report published on Tuesday by the MacArthur Foundation revealed that this industry us shopping addicts love and support creates greenhouse emissions of 1.2bn tons per year, more than international flights and shipping combined. Ugh.
The solution offered by the foundation and endorsed by Stella McCartney has a four-point plan:
1. phasing out substances of concern to the environment
2. radically improving recycling
3. using renewable resources with fewer damaging processes
4. increasing the utilization of garments
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