Dear Sample Sale Organizers, Here's Some Advice You Didn't Ask For
From the light traffic at Manhattan sample sales to the reduced interest in flash sales, it’s been a lackluster year for this niche of retail. True, this news might not come as a surprise to the non-fashionista considering the other events of this year: a whopping nine retail bankruptcies were filed and scores of stores closed their doors forever. But… we are fashionistas, so to our trained eyes: we’re still surprised this retail niche was affected. Why? Because history has evidenced time and time again that retail misfortunes often translate into good news for sample sales. But this time around, sample sales seem to be losing their appeal. As we’ve been around the sample sale block more times (and for more years) than we care to admit, we know enough to have developed our own theory. (OK, we kind of borrowed it from the finance industry, but hey… )
We believe the sample sale market has become an efficient market. If you are a finance person you are not going to need an explanation for that term. If you are everyone else, then here’s a definition, courtesy of Investopedia:
“The efficient market hypothesis is an investment theory that states it is impossible to ‘beat the market’ because stock market efficiency causes existing share prices to always incorporate and reflect all relevant information.”
In our case, flash sales websites provide the consumer with so much information that it is nearly impossible for any sample sale organizer to surprise shoppers and get them excited. Most sample sale shoppers are knowledgeable and pragmatic. They know the brands. They know if prices are a true bargain. Brands have access to the same information as the consumers—if not more—so they align their prices with other discount outlets.
So… if we may be so bold… here is some advice you didn’t ask for, sample sale organizers: sample sales are not just a chance for you to rid of excess inventory at the highest price the market can absorb. Rather, they are a unique opportunity to tap into a new market of aspirational shoppers. Use it wisely. Instead of focusing on how much money you will make with that sale, consider how many more new customers will become obsessed with your brand, brag about it, and serve as a walking advertisement for you.
And speaking of that opportunity… that opportunity is now. Without any further adieu: we are finally in sample sale season! Boys and girls, check your balances on your credit cards, mark your calendars, and head to these upcoming sample sales that are sure to kick off the season right:
Starting Monday: Rebecca Minkoff Sample Sale
Starting Tuesday: Halston Heritage Sample Sale
Oscar de la Renta Sample Sale
White + Warren Fall Sample Sale
Starting Wednesday: MCM Sample Sale
Elie Tahari Sample Sale
And that’s only the tip of the iceberg. Here is the complete list of sample sales for this week.
Maje Sample Sale and Rent the Runway Sample Sale in LA
Entertainment Weekly says goodbye to New York, and hello to LA. While we understand the reasons behind what was called a strategic move, we can’t help by wonder if New York is doing enough to maintain its status as the largest media market in North America.
LA Is known for its open-mindedness and a modern attitude and this week sample sales are certainly aligned with that LA free spirit.
You will have a chance to add some modern, vibrant ready-to-wear and accessories and turn yourself into a LA girl with French “je ne sais quoi” at the Maje LA sample sale.
The very first LA sample sale the company is organizing will take place between October 10th and October 15th at the Eclipse Sample Sales, 315 S Robertson Blvd, West Hollywood.
Booking is required, make sure you are on the list http://eclipse-official.com/.
You don’t mind gently loved items? You can take up to 90% off slightly used designer dresses, ready-to-wear, and accessories at this five day LA sample sale from Rent the Runway, hosted by 260 Sample Sale in Beverly Hills. Among the featured brands will the oh, so LA, Elizabeth and James, Tibi, Alexis, Carven, and more. You can get a VIP ticket for the Tuesday preview and a discount, for free here or you can show up for the sale Wed: 9am-8pm, Thur-Sat: 10am-8pm, Sun: 10am-4pm at 260 Sample Sale, 265 N. Beverly Drive, Beverly Hills CA 90210.
Be free, be fabulous, be smart. Happy shopping!
Miami Needs Help- How to (Wisely) Give Back
If you have been following us for a while, you might have suspected we’re obsessed with sample sales, style and fashion. And while we won’t deny this, in the wake of the recent hurricanes we feel it’s time to talk about ways to give back.
What follows is a quick and easy list of organizations we have reviewed, who have feet on the ground in southern Florida and could use our help.
Their mission is to improve the health and lives affected by poverty and emergency. Their website clearly shows where the aid goes.
State of Florida’s official private fund was established to assist Florida’s communities as they respond to and recover during times of emergency or disaster.
Food for the Poor helps communities in the path of Hurricane Irma to rebuild and heal. Over 95% of your donation goes directly into food for those who need it most.
Hope South Florida is a 501c3 Christian-based non-profit that provides crisis and re-housing programs in the wake of Irma.
Giving Children Hope works closely with their partners to stage and deliver immediate emergency response resources for Irma-impacted areas in Florida and the Caribbean.
Humans aren’t the only creatures affected by Hurricane Irma. Thousands of pets are being displaced by Irma and The Humane Society provides food and shelter.
In this case, and every time you are ready to donate for a worthy cause, make sure that the organization is trustworthy. We use the Charity Navigator and their objective ratings to find charities we can trust and support. Furthermore, we make sure the charity is directly involved in the cause we want to support, in this case the victims of hurricane Irma.