Good news, we don't have to look like Heidi Montag anymore

I get my beauty news on WWD. Don’t get me wrong. I check Vogue, Allure, InStyle like any other gal out there, but I get my news on WWD. I came across an article on the shift in traditional notion of beauty that is emerging out of Hollywood, while checking out their beauty section last Friday.

I am used to WWD observing trends in beauty treatments or makeup, not in the medical field, but I guess PR companies share clients. Magazines establish relationships with PR companies, and end up covering things out of their realm of interest from time to time. One day I will share with you my theory on why bloggers are not the only ones to be blamed for advertorials.

Today I share the idea behind this article: Hollywood’s ideal is approaching something more human. The Barbie ideal makes room for a combination of Jennifer Aniston, Kate Hudson and Blake Lively. Well, let’s make this clear. Natural women are not the new norm, but the procedures are more refined and the results more settled. It is not that we are now allowed to let ourselves go – be old and wrinkled and not care about it. It’s just that we need more money, and employ better plastic surgeons, dermatologists, aestheticians, dentists, makeup artist and stylists.

This reminds me of a caricature I received from a friend years ago, after I moved to America.

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Posted by Mirela Gluck at 12:00 AM
bargain news , BEAUTY , STYLE/BEAUTY |