Glossier Is Building Its Second Permanent Store

Glossier to Build Second Permanent Store Outside of New York

Despite constantly generating new exciting retail pop-ups, Glossier only has one brick-and-mortar store. No, it’s not the plush, all-red perfume one, or the chicken-and-waffles-and-eyeshadow location – it’s a showroom on the sixth floor of an otherwise discreet Nolita building. But today, the millennial makeup giant announced that it’s launching a permanent store in Los Angeles on Melrose Avenue.