Make-up

Beauty for the Boys

NEW YORK, United States – I was speaking with an executive at a large multi-brand cosmetics retailer recently who consistently referred to her customer as “she” during our conversation. “Don’t you have men coming into your stores, and certainly shopping online, too?” I asked. “Yes,” she replied, “but our customer will always be predominantly women.”

Glossier to Build Second Permanent Store Outside of New York

Despite constantly generating new exciting retail pop-ups, Glossier only has one brick-and-mortar store. No, it’s not the plush, all-red perfume one, or the chicken-and-waffles-and-eyeshadow location – it’s a showroom on the sixth floor of an otherwise discreet Nolita building. But today, the millennial makeup giant announced that it’s launching a permanent store in Los Angeles on Melrose Avenue.