FRAME

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty model’s favourite denim brand to a fashion house that produces four ready-to-wear collections a year. FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970s.”

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty model’s favourite denim brand to a fashion house that produces four ready-to-wear collections a year. FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970s.”