Valentine’s Day


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28 January 2021

Valentine's Day: What's Love Got To Do With It?

Valentine’s Day is upon us but that, too, will look much different this year, and some people are not happy about it.

If you hear “Valentine’s Day” and the image springs to mind of lovers celebrating with a background of red roses and cherubs flying around, well, you might be living in the wrong century. The holiday has transitioned to more inclusive messaging that is more about showing affection to anyone important to you, and less about romantic love.

Some people mourn the loss of a holiday dedicated to romantic love, others complain about the holiday being hijacked by greedy marketers. I say we should try to accept change and consider the idea that St. Valentine’s Day has been in fact part of one social marketing strategy or another from the very beginning. Pundits consider the birth of social marketing to be in the 70s, when we first realized we could use advertisements to sell ideas and socially accepted behaviors. I think it started much earlier and that St. Valentine’s Day was used from the beginning to sell the idea of love that fit the social norm at that particular time. A short Valentine’s Day history might clarify this point. Here are the highlights.

– Before St. Valentine’s Day, Romans celebrated Lupercalia on February 15th. According to history.com this was a “bloody, violent, and sexually-charged celebration awash with animal sacrifice, random matchmaking, and coupling in the hopes of warding off evil spirits and infertility.”

– Enter St. Valentine. Some people are certain we celebrate a St. Valentine’s who died on February 14th, 269 AD. Historians are not so certain as three different martyrs died around the same time. They were all named Valentine. Some think we celebrate one of these martyred saints, others believe that the “Christian church may have decided to place St. Valentine’s feast day in the middle of February in an effort to ‘Christianize’ the pagan celebration of Lupercalia.” Brilliant marketing move, if you ask me.

– The Victorian Era with its value focused on religion and morality transformed St. Valentine’s Day into a celebration of romantic love. We could safely say that the “roses and cherubs” image we associate with St. Valentine’s Day is a product of that era. While maybe not intentionally used to change social behavior, the new romantic Valentine’s Day feast was clearly a response to societal changes of the time.

– As the definition of romantic love continues to change in the 21st century, couples are (according to an article in theguardian.ukperceived as being “smug, sexless, bourgeois, and boring.” Romantic love is no longer something we worship on a pedestal above all else. There is no wonder that we expanded our celebration of love to include family and friends, even our furry friends.

Are marketers rejoicing at the news of newly opened avenues for sale? Sure. Maybe in another year I would have been amongst the complainers, but in 2021 we need all the love we can get and most marketers need help surviving, so I abstain. Tell everyone you care for how much they mean to you, hug your furry friend, and open your wallet in a responsible way. Support a small business you admire, because that’s love too. Hey, call me crazy, but go ahead and say hello to the neighbor you stopped talking to when they voted for “the other party.” Love is love after all.

Image credit: Montana Isabella via Shutterstock



Posted by Staff Writer at 07:00 AM
The City |


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3 February 2020

WHAT: Sweethearts Bazaar (Valentine’s Day Special)

WHY: Get your sweetheart something that can’t be found elsewhere. Come pick-up handmade Valentine sweets or artwork, leather goods, hand-drawn gift cards, one-of-a-kind jewelry, or rare vintage fashion and accessories – you never know what amazing treasures you’ll discover!

Or, bring your sweetheart with you and have some fun exploring together New York City’s largest and most divers weekly market, indoors and outdoors.

Come hungry and shop from locals!

P.S. The sweetest part is that 100% of our profits are donated to four local public schools benefiting over 2,000 children.

WHEN: 2/9; Sun (10-5:30)

WHERE: Grand Bazaar NYC
100 West 77th Street
New York, NY 10024

Add to calendar

ABOUT
About Grand Bazaar NYC

Grand Bazaar NYC is the largest curated weekly market in NYC, located on the Upper West Side. Every Sunday, all year-round, indoors & outdoors, local artist, designers, and antique/vintage dealers sell one-of-a-kind and limited edition art, antique watches, vintage collectibles and fashion, handmade jewelry and furniture. Delicious artisianal edibles will unsure that you will never leave hungry.

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Posted by Bindra at 05:58 AM
Events & Promotions , Handbags & Accessories , Jewelry & Watches , Today's Sales |


0
9 February 2019

WHAT: Wendy Mink Jewelry Valentine's Day Shopping Event

WHY: Beautiful, limited edition gifts for you and the ones you love.

Many one-of-a-kind jewelry pieces, new designs, and sale specials will be offered at the Wendy Mink Jewelry Valentine's Day Shopping Event.

WHEN: 2/13; W (10-6)

WHERE: Elizabeth Gillette Showroom
260 West 36th Street
Suite #802
New York, NY 10018
(212) 629-7993

For the complete list of today's sales and sample sales check HERE.

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ABOUT
About Wendy Mink Jewelry

One-of-a-kind jewelry made with new and vintage hand-carved semi-precious stones, offering between 30-50% sale of the new fall collection. Wendy Mink blends aspects of Victorian and Indian design to create contemporary classics using semiprecious stones, gold vermeil, resin, and sterling silver. Each piece of Wendy Mink Jewelry is handmade in NYC studio.

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Posted by Bindra at 12:47 AM
Events & Promotions , Handbags & Accessories , Jewelry & Watches , Today's Sales |


0
5 February 2018

WHAT: Valentine’s Day Gifts for the Home Online Sample Sale @ Gilt

WHY: Valentine’s Day Gifts for the Home up to 70% off!

WHEN: 2/4 8am – 2/7 12am

WHERE: Gilt.com

*To sign up & access the sales, please click here.

Join Gilt to find the best brands at 70% off – no coupon needed!

Valentine's Day Gifts for the Home



Posted by Bindra at 05:49 AM
Home , Online Sample Sales , Today's Sales |

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