New York City

Wide awake: are mid-priced eye concealers worth their weight in glow?

7 June 2009


With city pollution, stress and exhaustion (a lack of sleep from too many sample sales, perhaps?), it’s no wonder that women flock to makeup counters in groves, in search of the holy grail of makeup to cover everything from undereye bags to crows’ feet that run deeper than the Nile river.  As a late-20 something who prefers to nix liquid foundation in lieu of something subtle that can deliver, concealer is my oasis of epidermal faux-fection.  But with so many new products flooding the market that promise everything from perkier lids to perpetual bliss, how does a girl make her mark without maxing out her Amex?

My first stop was iQ Derma’s iDisguise ($45 at  A multitasker since birth, I was intrigued to find out if its claims of being able to “even skin tone” and “neutralize undereye bags” would hold true in the brutal court of broad daylight.  Truth be told:  the iQ formula was lightweight and floated on top of the pesky fine lines that are beginning to develop under my eyes, and also made my skin appear brighter.  The “Medium” shade I ordered, though, appeared orange on my pale, olive skin.  But with only four shades to choose from, my options were limited.

For comparison, I tried another new breakthrough product:  Perfekt Beauty’s Eye Perfection Gel ($45 at Sephora).  The gel, inspired by Perfekt’s line of skin primers and treatments, felt more like a a cushy layer of frosting as I spread it into the deepest grove of my dark undereye circles.  As with iQ, the shade I chose, “Refreshed,” was too dark for my skin – and was left wishing there were more than three tints to choose from.  While the tube travels well in a purse, the product didn’t deliver; the only destination it has in the future is in my backup stash of makeup.  (Note:  there is an “Awake” shade, which is clear and acts more as an undereye treatment than concealer.)Neither product knocked my socks off, which leaves the justification of their respective price tags in limbo.  It also begs the question of whether I was attempting to conceal my flaws – or the shame in spending so much on makeup. 


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Posted by Staff Writer at 11:00 PM

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