Ugg Boots Uncovered

Do you know your uggs?

28 September 2010

Women everywhere have a love hate relationship with their ugg boots. On one hand, they are just plain ugly. On the other hand, nothing comes close to how comfortable they are.

You might think you know your UGGS, but I bet you differently.

The company “UGG Australia” is actually an American company.

Their boots are manufactured in China.

An “ugg boot” simply refers to any boot made of sheepskin. They originated in Australia out of necessity and in the late 90’s when ugg boots became very popular people thought that “ugg boot” was a brand and not a style of footwear.

Deckers corporation (aka UGG Australia) owns a label of Ugg boots called “UGG Boots”; the name of the brand closely if not completely resembling the name of the type of shoe that had been extremely popular in Australia for many decades.

So is it really worth dishing out hundreds of dollars for “UGG Australia” boots or over $700 for a Jimmy Choo UGG? Or should you save yourself some money and purchase a better quality ugg boot from a lesser-known Australian company? Read on.

Whooga Tall ChestnutWe have been recently contacted by Michael Hodge from who is working to get fashion bloggers support for real ugg boots, and increase awarness for his brand. As you can see from their site, his company is extremely concerned with the quality and authenticity of their boots. They have dedicated a large area of their site to “how to spot a fake” and these are few things we’ve learned ourselves:

1. Fake ugg boots will have a shinny inner fleece that is not spongy and soft to the touch like sheepskin.

2.Original ugg boots are comfortable in the summer just as they are in the winter because they are thermostatic.

3. Real Ugg boots are expensive since they are made from natural sheepskin, which is expensive to buy.

And there is some good news: Whooga is running a giveaway to everyone that follows them on twitter ( and another giveaway to everyone that signs up to their  newsletter (

Stay tooned, they draw boots for the winners at the end of each month.

And just for you, our beloved Daily Vogue readers they created a discount code which will give you 10% off for the next week: 390THEVOGUE.

Millissa Mathai

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Posted by Mirela Gluck at 06:26 PM

1 Comment

    October 5, 2010 @ 5:40 am

    UGG Boots has a strong comfort, but also very fashionable, which is the leading fashion and trend of UGG
    Classic Cardy. The new products of UGG Bailey Button models provide with 10 different colors for your choice
    to meet a variety of customer preferences. The UGG Classic Short of the other features are: a flexible lightweight,
    wear-resistant anti-slip, comfortable and warm. UGG Classic Tall low price but good quality, are exported to the
    UK and other parts of the world.


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