The Weekly Shop Report
Luxury leans on their legacy.1
Every week our Weekly Shop Report runs through the a week’s worth of stock winners and losers. The same names (Bon Ton, Joe’s Jeans, Phoenix Footwear, French Connection) fly high or sink low. Having recently emerged from retail’s notoriously slowest month, we’re feeling tired of the same ‘ol routine. Anna Wintour tried to spice up the month by proposing a Fashion’s Night Out reality show – posing the ode to retail as some kind of charity. Sundance then Paris Fashion Week held out interest for five seconds before we sank into our stuck-on-this-island-in-the-middle-of-winter depression. Mocking our island misery, NBC aired the premiere of the last season of Lost.
That was a good hour.
Rather than run through the same spiel, we decided to discuss the sad, lonely and struggling life of luxury. While we love websites like Gilt, Rue La La and ideeli, we cannot help but wonder: Is all of the accessible designer wear making it feel a little less…well, designer? Luxury forefathers are feeling the same way, and to combat the mundane direction of luxury are turning back the hands of time. The grand daddy’s – Louis Vuitton, Hermes, Dior, and Prada – strategically plan to pump prestige into their label by focusing on their heritage. In spring, Dior will re-market their 1950’s perfumes. Hermes is planning a competitive equestrian extravaganza for April, and Prada recently published a 700-something page ode to their birth story. Old is the new new.
If you have money to travel in twenty ten (and you will, if you date a Goldman banker), make your purchases wisely because the take home message here is that you can’t mess with tradition. Do you really want to pass down to your grandchildren a graffiti print L.A.M.B. shoulder bag? No, no you don’t.
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