The Future Of Fashion Is Hazy... So What About The Future of Sample Sale Lovers?
As editors, buyers, and celebrities escaped to Milan this week for the Italian Spring 2018 Fashion Week, and retailer executives returned from the National Retail Federation Conference at Shop.org, both ends of the industry spectrum were preoccupied with the same question: how does a brand embrace innovation and save itself from extinction?
Turns out it’s a question we should be asking too, dear shopping extraordinaires… because these industry changes will likely affect the way we shop. (How much longer till we drop?!)
Here’s a highlight to shed some light on our potential answer: Gucci has emerged as a success story, having been able to captivate the minds and wallets of millennials. As a consequence, Gucci has decided to follow suit (or in this case, bag?) of Louis Vuitton by eliminating presales, private sales, all sales—making everything full price always. Even the overstock inventory will be sold through other channels, mainly their outlet. Of course, they still have a wholesale division (unlike LV), which means they can’t control everything. So there is hope: you might still be able to get your latest biannual Gucci style on sale from a retailer. And—please don’t shoot the messenger (us)—but should this experiment work for Gucci, it is only a matter of time before other brands will follow.
Sigh. That means it’s also only a matter of time before all of us are actively preoccupied with another universal question: why aren’t we rich? Full disclosure, though: we were already asking that question last week when we visited the Loro Piana sample sale, and pined for a $1769 pair of slippers.
So before you worry about striking it rich, focus on striking while the sales are still hot; Cinzia Rocca, an Italian luxury designer known for its (reasonably priced) outerwear, is hosting a sample sale this week. Throw in the Hanky Panky Warehouse Sale and the Diesel Sample Sale, and maybe you’ll be shopping enough to save fashion’s future singlehandedly…
Posted by Staff Writer at 01:08 AM
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