WWD

From the horse’s mouth, WWD, we find out the New York beauty store expansion is not slowing down any time soon. There are some interesting additions coming up, stores you don’t want to miss:

Innisfree
When: September 2017
Where: 862 Broadway

Hourglass Cosmetics
When: Winter 2017
Where: 42 Crosby Street

The Abnormal Beauty Company, Deciem
When: Fall 2017
Where: 475 Fifth Avenue

Nontoxic Nail Brand Côte
When: August 2017
Where: 100 East 13th Street

Dyson Demo
When: Fall 2017
Where: 640 Fifth Avenue

For those with a WWD subscription, here is the article.

Image credit: WWD

According to WWD, the grown up source for fashion and beauty news, Bloomingdale’s has decided to get the Millennials out of their comfort zone (think anything digital) and build them a beauty department loaded with hot niche brands, and some 800 products, all priced under $100. Glowhous will be unveiled on August 30^th in five different locations: SoHo and Roosevelt Field in New York, and San Francisco, South Coast Plaza and Sherman Oaks in California. Brands will include Cover FX, Lash Star, Lime Crime, Winky Lux, Suva Beauty, Nudestix, Kosas, The BrowGal, Context Skin and RMS Beauty, Frank Body, Grown Alchemist, Supergoop and Mario Badescu. 

Last week, WWD released its annual list of 2012 Beauty Inc. awards, causing beauty fanatics around the world to drop their mascara and check out the big winners. In addition to awards such as “Ad Campaign of the Year” (winner: Benefit Cosmetics for Glamouriety) and “Creative Influencer Award” (winner: Frédéric Malle of Editions de Parfums), WWD presented its top choice in various categories for both mass and prestige companies.

You can read all about the winners at WWD, but here’s a quick list if you’re in a rush:

Mass

Brand of the Year: L’Oreal Paris

Digital Innovator of the Year: Revlon

Launch of the Year: Red Carpet Manicure

Marketer of the year: Gina Boswell, Executive VP of Unilever

Newcomer of the Year: Hair Rules

Product of the Year: Garnier Skin Renew Miracle Skin Perfector B.B. Cream

Retailer of the Year: Family Dollar

Read Carpet Manicure Gel Polish Pro Kit

Hair Rules Wavy Hair Travel Kit

Prestige

Brand of the Year: Yves Saint Laurent Beaute

Digital Innovator of the Year: Sephora

Launch of the Year: Aerin

Marketer of the year: Jane Hertzmark Hudis, Global Brand President of Estee Lauder

Newcomer of the Year: Ciate

Product of the Year: NARS Andy Warhol Collection

Retailer of the Year: Selfridges

Ciaté ‘Burlesque’ Paint Pot

NARS Eyeshadow Palette, Self Portrait 2

AERIN Fall Style Palette

By Wendy Rose Gould

Investors demonstrated just how pleased they were with J.C. Penney’s new vision when the store’s shares skyrocketed 18.8 percent on the New York Stock Exchange to $40.72 on Thursday. According to WWD, the increase in stock price was “the highest for Penney’s in at least 30 years.”

Want to know why investors are so excited — and why you should be equally thrilled? Check out the dramatic changes in store for Penney’s below.

New Promo Plans

Instead of the 590 annual promotions J.C. Penney currently does, they’ll narrow their focus down to 12, or one per month. For example, February will focus on Valentine’s Day, August will highlight back-to-school goods and beachwear will be May’s focus.

“Every month, every store will go through a radical transformation,” said Michael Francis, Penney’s president. He explained that people tend to organize their lives by month and that Penney’s wants to get in sync with their shoppers’ lives.

No More Antiquated Merchandise Jargon

Terms like “missy,” and “pant” are no more with Penney’s new vision. Instead, they’ll focus on shoppers’ lifestyles and how they shop today.

New Accessories/Cosmetics “Town Square”

Instead of the random accessories and cosmetics islands currently scattered throughout the center of Penney’s, shoppers will enjoy a new “town square” shopping design. The new look will be revealed in 2013.

100 Concept Stores

Instead of the open racks shoved against the exterior walls of J.C. Penney stores, they’ll implement “100 individual shop concepts for private and national brands, including Izod, Arizona and Liz Claiborne.” To visualize it yourself, consider IKEA’s individual compartments that customers walk to along the shopping floors. J.C. Penney’s new look will be akin to that.

For example, the Martha Stewart “stores” within the J.C. Penney Walls will have their own look and feel. Johnson said they’ll have an Apple-meets-Martha Stewart vibe. The Arizona store will have a completely different look. It’ll basically be like a door-free mall.

The 100 new concept shops will be phased in at a rate of two or three per month over the course of four years. At the moment, 30 shops are under development. The 100-shop concept also means that Penney’s will phase out roughly 300 of its current brands.

Read more at WWD.

By Wendy Rose Gould