What women in their 30s want

Walgreens, CVS, Rite Aid and even other, smaller drug store chains have long fought for their share of the beauty market but now are upping the ante. On a recent trip to CVS, I was approached by a petite woman with glowing skin who asked if I was interested in a free skin analysis. She sat me beside a clean, brightly lit counter and examined my pores, propensity to wrinkle and tone. On a formal card, she listed products I needed to make my “youth last,” and just as she started in on best selling points, my phone rang and I had to go.

While I might not have been in the mood for a hard sell in the drugstore beauty department, the truth is that she was quite thorough. It seemed to me that she knew just as much as Gerry my Chanel guy and probably more than the flaky staff at Soho Sephora.  And some drugstore beauty products rival quality of department stores. My CVS sells dermatologist’s beloved La Roche-Posay products, and while they are far from cheap, the crow’s feet erasing eye cream will set you back $36 for .5 oz, they are certainly less than Crem de la Mer. You might be better off with the comparably Roc eye treatment at $22 for .5 oz or the ever reliable Aveeno line’s version for $20.

Like all eye creams and skin products, researching your skin’s sensitivity and specific needs and comparing products is key to finding something that works. If you have the patience to do so, it will save you a pretty penny.

Emma Dinzebach

New Yorker’s know the wave of relief they feel when they see their favorite bodega scored a B+ in Sanitary Inspection. Most of the time we don’t consider the letters as most nice restaurants and over 30% of all city restaurants score “A” averages. But what about that little sushi place you order from on Wednesday nights or the quesedilla you rely on to cure your hangover. What does that B+ mean?

The inspection procedure, according to nyc.gov is an unannounced visit to restaurants, retail bakeries and “take outs” conducted by Public Health Sanitarians who have college degrees in health sciences. Sanitarians spend most of their time observing the food workers practices including (via their website) “the manner in which they receive and store foods, how they process foods, and the temperatures at which they cook, hold, and reheat foods.” Then they get out their red pens and grade – A,B,C. Inspection frequency increases depending on grade, and establishments receiving a B or C have one chance to improve food safety procedures before they are required to post their grade. (Some violations are as small as dented cans or leaking faucet.) B and C restaurants do not pose health threats to their patrons. Those restaurants are shut down. “A” students receive their letters to post on the spot. 

By July, all restaurants – yes, even Per Se – will be required to display cards upon entrance. By requiring the grades to be posted, New York anticipates a marked increase in restaurants following near-impeccable food safety and sanitation rules. When L.A. implemented grade posting, the number of restaurants meeting the highest food safety standards rose from 40% to 80%. So it’s only slightly gross to eat at 20% of L.A. restaurants. From one New Yorker to another, we aren’t there yet, but we are on our way.

Emma Dinzebach

Most beauty posts last week focused on the Academy Awards dress, jewelry, make-up and hair. But take a second look and you might notice white. Ubiquitous, er rampant, white. Maybe celebs lathered on sunscreen during their winter vacations so the rest of America wouldn’t feel raging jealousy that their monetary status lends blizzard escapes. Or they are trying to show Jersey Shore lovers that guns don’t kill people, tanning beds kill people.

But seriously, the amount of red carpet white was stunning. Skin looked exfoliated, scrubbed and very well protected from the big bad sun. The cheeks were quite bare – just a swipe of shimmery pink or the teeniest hint of tan. “It’s an entire movement towards a more pure lifestyle,” said my favorite Bliss facialist. Keeping skin safe from UVA rays (see also: anti-melanoma trend) is a lifestyle choice. And as much as we love J Wow and Snookie, skin cancer, we don’t want age spots and wrinkles in our future. We’re fine with glowing white faces for our gala’s this spring. So as the sun starts to show it’s pretty face, lather up liberally ladies. Lather up.

Emma Dinzebach

Graci to Urban Daddy for rightfully comparing the new spot at One Little West 12th, oddly called The Collective, to something the Mad Hatter might muster up. The giant warehouse space looks like someone stuck a bar at one end then sneezed out a hodgepodge of tables throughout. The Collective might have thought to call themselves “The Collection” as they appear to have “collected” random items from other city destinations like LES’ graffiti, and Urban Outfitter’s pendant lights and from Chelsea, some faux Eames chairs. (Or maybe they are real. How would I know?) But the windows are wonderful and the randomness somewhat endearing. It might be the perfect place for the city variety to gather, er…collect, for post-workday wine or a cocktail before a night on the town.

From the masterminds who brought you STK and Bagatelle (The ONE Group), The Collective is bottle-service free and serves cholesterol heavy American fare (see also: drunk food) that just might give you a heart attack. I still cannot figure out why they added soy kettle chips to a menu that has blue cheese tater tots and short rib sliders, and I gave up chips for lent, but apparently, they are amazing. The menu offers a “Taste of The Hoods” with different entrees from each city neighborhood. (The Harlem is chicken and waffles with gravy. The Upper West side is lamb shank with fruity couscous. And so on…) So you won’t emerge skinny or ready to mix with B&Ters at Meatpacking clubs; but you’ll emerge happy. And that’s all that really matters anyway.

The Collective 1 Little West 12th Street  212.255.9717

Emma Dinzebach