Theory

Theory is committed to giving its customers a feeling of confidence each and every day with a sophisticated look that is modern and cool, effortless and timeless. This is the new American sportswear. Wear it now—and wear it forever.

During his debut in Paris in 1986, Helmut Lang seduced the fashion world with minimalist designs, tailored suits, flat-front pants, and low-rise jeans. Today, the brand showcases an urbane style marked by clean lines, rigorous tailoring, and luxe materials. True to its founding spirit, the label creates essential garments for the new avant-garde.

Theory Men’s Sample Sale
Theory & Helmut Lang Sample Sale

Theory is committed to giving its customers a feeling of confidence each and every day with a sophisticated look that is modern and cool, effortless and timeless. This is the new American sportswear. Wear it now—and wear it forever.

Theory Men's Sample Sale
Theory & Helmut Lang Sample Sale

Theory is committed to giving its customers a feeling of confidence each and every day with a sophisticated look that is modern and cool, effortless and timeless. This is the new American sportswear. Wear it now—and wear it forever.

Theory Men's Sample Sale
Theory & Helmut Lang Sample Sale