Pop Up Nation

WHAT: SPRINGDAZE Pop-up Event

WHY: Announcing SPRINGDAZE, Pop Up Nation‘s first major shopping, foodie & seasonal immersion experience after Lovecraft this Valentine’s!

Guests of SPRINGDAZE will feel refreshed, energized and full of possibility the moment they enter the Spring-meets-Summer immersive experience. Pop Up Nation is known for their deliciously creative shopping & foodie experiences that bring new life to premium Manhattan real estate. Spring Daze harnesses our collective excitement about warmer weather with the combination of bright and energetic brands of Spring apparel, accessories, desserts and more. With flower crowns, Press Juicery x Vogue, Wowfulls (the hottest ice cream and egg waffles from Hong Kong!), a photo booth and stunning suits by Her Velvet Vase, Spring Daze is the perfect way to get ready for Summer fun – from the beach to festivals to BBQs, we’ve got everything you need!

Guests can enjoy a free bottle of Harmless Harvest organic coconut water + other giveaways from Pressed Juicery and and more! RSVP for a free gift bag sponsored by Lindt Chocolate Shops and Dr.Jart+ (while supplies last). RSVP at www.popupnation.com

Featured at SPRINGDAZE:

Wowfulls – Hong Kong egg waffles and ice cream
Her Velvet Vase – charmingly modern swimwear inspired by and made for the international lady.
Pressed Juicery – delicious, premium, and nutritious cold-pressed juice
Pressed Juicery x Vogue – Pressed & Vogue have a delicious partnership
Layana Aguilar – Project Runway all-star
THINX – period-proof underwear
Icon – Thinx’s sister brand, pee-proof underwear
Rebecca’s Cake Pops – cake pops in every shape and form
Proof Coffee – New York coffee purveyors
Metrix Jewelry – jewelry inspired by geometric shapes.
Shop-Archipelago – contemporary, intricate Indonesian jewelry labels
AnjéClothing – chic, minimalist, classic womens wear
Shh by Sadie – vibrant and exotic luxury jewelry collection
Standard Deviation – men’s casual menswear and premium denim
Piney & Co – a body positive women’s apparel brand that makes fashionable pants for comfortable all day wear
Smoothie Beauty – fresh, organic food-based skincare brand

WHEN: 5/19 – 5/21; F-Sun (11-6)

WHERE: 435 Broome Street
New York, NY

WHAT: LOVECRAFT – a Valentine’s Immersion Experience

WHY: Pop Up Nation presents Lovecraft: a skillfully curated gifting suite that redefines the way we shop for Valentine’s Day. For the first time, there is a single destination for thoughtful, personalized gifts and experiences from the coolest emerging brands in New York City.

Guests of Lovecraft will find themselves in a loved-up state the moment they enter the experience – welcomed with delicious hot cider, tantalized with chocolate tastings, calmed with Soothe on-demand massage services, immersed in beautiful flowers and designs, and entertained with demos of the latest toys and pleasureables in the private Red room.

For couples, Valentine’s Day is a celebration of love – at Lovecraft, you’ll find the perfect gift for your significant other, customize a truffle gift set, engrave fine jewelry, and pre-order floral arrangements for delivery on Valentine’s Day. Finally, flattery will be an easy task to master.

For singles, Lovecraft offers the opportunity to celebrate friendship. Have fun with Galentine’s Day props in our photo booth, personalize friendship jewelry, sample insta-worthy desserts, and curate your own pleasure box. An immersive Valentine’s Day experience awaits.

• Fine & Raw Chocolates – Baby + Johnny Gift Set 68.00
• Gatherings Floral Design – Romeo and Juliet $125
• Ixmucane Skin Care – Pink Salt Body Polish $28
• Soothe On Demand Massage Therapy
• Voila Chocolates
• Ever + Ever Jewelry – Initial Necklace in a Bottle – Sterling Silver – Hand-Stamped Fancy Cursive
• Script $38
• Unbound Box
• Christine Huber Jewelry

WHEN: 2/10 – 2/12; F-Sun (11-8)

WHERE: 435 Broome Street
New York, NY 10013