Peter Pilotto for Target

The Peter Pilotto for Target collection was being called one of the year’s most anticipated collaborations. While flipping through the look books before Target launched the collection, I could see why. It featured beautiful colors, interesting prints and a nice array of easy-to-style separates.

Despite all the hyped “anticipation,” when I showed up to my local Target in Phoenix, there was plenty left hanging on the racks and the aisles were eerily quiet. I did happen upon a few others scurrying through the goods, but I still took my time sipping a hot latte and checking everything out.

At one point I happened upon a mother-daughter duo who, when I gently moved their cart out of my way, kindly explained to me that the contents — about five Peter Pilotto pieces — were “like gold.” The mother went on to say that her other daughter, an NYC inhabitant, had relayed to her via text that all the NYC stores were already wiped out of the collection. Another shopper had her boyfriend carrying two Pilotto skirts while she held up other pieces to her body and contemplated them. In other words: the Peter Pilotto debut was, more or less, a serene scene in my neck of the woods.

Anyway, my first in-person impression of the actual collection was that the pieces all seemed very cohesive, cool and modern. This set of clothes is very much in line with everything else that’s happening for Spring 2014. In fact, if it weren’t for all of the big fancy signage around this display, it would’ve blended right in with Target’s other offerings. Lots of bright and splashy floral patterns paired with sharp geometric shapes and the occasional “surprise” element.

Another thing I noticed: the pieces were all extremely comfortable looking. Comfy spring fashion? Yes, please. I also appreciated that, unlike some of the other Target collaborations, the Peter Pilotto collection didn’t resort to super sheer fabrics that require lots of layering. Big props on that front.

So, after taking my time sorting through the display, I brought about 8 to 10 pieces with me to the dressing room. Below are some snapshots I took in addition to some of my initial impressions of the pieces.

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For more information and updates on the PETER PILOTTO for Target collection, visit ABullseyeView.com and follow @AbullseyeView and @PETERPILOTTO. Join in on the conversation on Facebook, Twitter and Instagram using #PETERPILOTTOForTarget.

By Wendy Rose Gould