Nails Inc.

WHAT: Leather and Lace With Nails Inc. at Sephora

WHY: Get your hands on fashion icon Alexa Chung’s new fabric-inspired collection for Nails Inc. Plus, enjoy a complimentary polish change with your purchase of any Nails Inc. product.

*Limited Quantities. While supplies last.

WHEN: 9/11; Tue (noon-7)

WHERE: Sephora 5 TIMES SQUARE
200 West 42nd Street
New York, NY 10036
(212) 764-2525

WHAT: Leather and Lace With Nails Inc. at Sephora

WHY: Get your hands on fashion icon Alexa Chung’s new fabric-inspired collection for Nails Inc. Plus, enjoy a complimentary polish change with your purchase of any Nails Inc. product.

*Limited Quantities. While supplies last.

WHEN: 9/9; Tue (noon-7)

WHERE: Sephora Meatpacking
21-27 Ninth Avenue
New York, NY 10014
212-510-7941

There’s a new trend in town, and it’s one we think — no, know — you’ll love: Beauty product customization. From nail polish to lipstick to eyeshadows and beyond, the cosmetic world is taking an individualized approach to business by giving their customer’s more of a say in what they buy.

Customized Lipsticks

NYC’s Bite Beauty Lip Lab, which opened in May of this year, is the perfect example of customized cosmetics. It’s essentially a shop that lets you make your own lipstick shade and take it home with you that day.

“The patent-pending process of making custom lipsticks starts by combining different existing lipstick colors,” writes Bite Beauty on their blog. “You can try on mixes of different colors and layer on more shades to alter the look. The process of making a lipstick takes about seven minutes and involves melting down the different bullets of lipstick (they look like chocolate truffles!), adding a scent (cherry, violet, peppermint, or super fruit), pouring the mix into lipstick molds and allowing the formula to harden on a cold plate. It’s as simple at that!”

Check it out yourself:

*The store will be temporarily closed at the end of summer for a re-design, which promises to be “more interactive” and will include play stations for color.

Bite Beauty
174 Prince Street, NYC
646-484-6111
Open 11 AM to 7 PM, Tuesday-Saturday and 11 AM to  5PM Sunday.

If you’re not in NYC, but still want to give customized lipstick a try, head over to LillieMakeup.com, which lets you create your own lipstick online. You’ll start with a base color. From there, you can customize your lipstick even further by adding toners and/or frosts. You can also add lip plumping ingredients, sunscreen, extra moisture and certified therapeutic grade oils.

Customized Nail Polish

“Pretty Please thinks it’s time to get personal,” writes the brand on the home page of their website. “That’s why we create customized nail polish just for you! You select a shade you love and give it your own unique name.”

The concept is actually pretty cool, as is the tool you use on their website. You essentially choose one of the brand’s pre-made colors and then you customize the name. If you’re thinking, “Why would I care what it’s named?” the answer is simple. It makes a great gift, is perfect for baby showers or bachelorette parties, and sometimes it’s just fun to have a nail polish you’ve named yourself.

If you wanna get all Shakespeare (“What’s in a name?”), then perhaps you’d like something more along the lines of Couture by Nails Inc., which let’s you customize the bottle, the name and the box. You do choose from one of their pre-made colors, though.

If it’s customized color you’re really after, though, you do have options at Etsy.com.  Various sellers will work with you to create your own, personalized nail polish color, and for a reasonable price.

Customized Palettes

Ever buy a makeup palette only to hit the pan on three colors and never touch the rest? That’s what you call a waste of money, darling. Don’t do that anymore. Instead, buy from brands that let you mix and match pans. Here’s a list of some of our favorites:

Inglot Cosmetics (Freedom System)
Bobbi Brown Cosmetics (Build Your Custom Palette)
MAC Cosmetics (Custom Palette)

Customized Foundations

Nothing’s worse than wearing the wrong shade of foundation. It’s a tell-tale sign of cosmetic ineptitude and is seriously unflattering.

Unfortunately, it’s really hard to match your skin tone. Even if you think you’ve got the right color, you could walk out of the store — and into different light — only to realize you’ve got the wrong shade.

Sephora and Pantone of joined forces to save the day with “Color IQ.” Their motto: “Never wear the wrong foundation again.” They suggest going in-store to try the Sephora + Pantone “revolutionary color-matching system” to see how awesome it is for yourself.

Check out this demo:
http://www.youtube.com/watch/?v=UgcEh7r2ds4

Do you have any recommendations for brands that offer customized cosmetics? If so, share them in the comment section below!

By Wendy Rose Gould