![](https://thestylishcity.com/wp-content/themes/themify-ultra/images/comments.jpg)
On Social Media, Health Is the New Handbag
ADELAIDE, Australia – Last month in Hamburg, fitness guru Kayla Itsines was on a stage in front of 7,500 eager attendees of the OMR (Online Marketing Rockstars) conference.
Posted by Staff Writer at 01:55 PM
Fashion News , Fashion News , Fashion: Trends, Style, and Business , News: Fashion, Beauty and Retail , Shopping News , Shopping Trends , Trends |
![](https://thestylishcity.com/wp-content/themes/themify-ultra/images/comments.jpg)
If you happen to work in fashion, you intend to work in fashion, or you just really love fashion, this post might make you just a little bit sad. Lately, there has been an avalanche of bad news when it comes to fashion and retail. As consumers or employees of these industries, we are in the odd position of being the sources, victims, and beneficiaries of these changes all at once. ย Our relationship with the fashion industry? Wellโฆ the Facebook classification would be โItโs Complicated.โ Brands themselves are trying hard to make sense of these tectonic movements, but I believe we as people must try to make sense of them too.
Here are some titles I came across just today:
How โFashionโ Became a Bad Word
What’s Ailing America’s Fashion Darlings?
How Algorithms Are Threatening Fashion’s White-Collar Jobs
Influencer Ex Machina
Maybe reading just the titles alone wonโt give you a full impression of whatโs going on, so hereโs a long (news) story short:
Fashion has fallenโฆ well, out of fashion.
Thatโs it. Point blank. Fashion is no longer in vogue. How can I say that? Because evidence shows that we consumers are still spending money, but just not the way we used to. In the last year alone, the luxury market has experienced a 5% growth that has benefited not only them, but also digital upstart brands and direct-to-consumer companies. However, the cool kids of fashion from a couple of years back didnโt feel the same love. Brands like Narciso Rodrigues, Alexander Wang, Proenza Schouler, Rag and Bone, and Opening Ceremony, once encouraged by the enthusiastic response in their heyday, have hyper-expanded using the old-fashioned department store business model of distribution and are now struggling to understand the shift in the market. Theyโre scrambling to cut their losses and reposition themselves. Brands like Everlane that praise themselves for basic clothing and price transparency are the new cool kids. ย Blame us, fickle consumers. Itโs now trendier to spend money on wellness than on fashion.
Well-paying fashion and social media influencing jobs are filled more by AI and less by humans.
After years of education, internships, and endless efforts to make the right connections, you are finally ready. And then you read the news: more and more companies use artificial intelligence to design clothes, and to serve as buyers and merchandise planners. Some of us grew up dreaming to get a job in fashion and a few lucky ones have actually made that dream come true. But for those still dreaming, what shape do those dreams take now with these fewer options? ย While the fashion industry was one of the first to export the manufacturing jobs overseas, itโs the first we hear of losing its white-color jobs to computers. So far it looks like machines are there only to โaugment and automate tasksโ and I understand companiesโ efforts to be as efficient as possible, but I am not looking forward to a future where an algorithm decides what I buy, what I wear, and how I wear it. No matter my feelings about social media influencers (Iโve never been a fan, but thatโs for another post), I still doubt that replacing them with computer-generated models will make me feel any better.
Posted by Staff Writer at 02:58 AM
Fashion: Trends, Style, and Business , Our Views and Opinions , Trends |
![](https://thestylishcity.com/wp-content/themes/themify-ultra/images/comments.jpg)
Do Influencers Need Regulating?
NEW YORK, United States – Influencers: they are people too. Are they? Kendall Jenner is a flesh and blood human being, as is Chiara Ferragni and Leandra Medine. But at some point, when someone’s projected identity becomes a product, or the conduit for a product – when Ferragni becomes The Blonde Salad, and Medine the Man Repeller – we have to see them as something else.
Posted by Staff Writer at 01:57 AM
Fashion News , Fashion: Trends, Style, and Business , Insights , News: Fashion, Beauty and Retail , Shopping News , Trends |
![](https://thestylishcity.com/wp-content/themes/themify-ultra/images/comments.jpg)
With Privacy Changes, Instagram Upsets Influencer Economy
SAN FRANCISCO, United States – Less than a week before Facebook chief executive Mark Zuckerberg donned a suit to testify before the United States Congress, influencer monetisation platform Liketoknow.it sent an email to users: “As of today, you will be able to shop Instagram content exclusively with a screenshot, as like-based shopping will no longer be supported due to changes in Facebook/Instagram’s third-party access to likes.”
Posted by Staff Writer at 02:53 AM
Business , Fashion News , Fashion: Trends, Style, and Business , News: Fashion, Beauty and Retail , Shopping News , Trends |