Hot Deals

It’s no secret that things go on sale. In fact, sales are a large portion of what this site covers on a daily basis. But here’s a little something I’ll let you in on: there’s a method to the sale madness. In other words, every brand and every store that hosts a sale has very specific reasons for slashing its prices.

The ultimate goal of a sale is to entice customers into buying products, moving product off the shelves (be they virtual or otherwise) at a much faster rate. This isn’t just a ploy to make money faster — it’s to help make room for new goods, which are constantly being created, purchased, shipped and prepped for selling. It’s also to help move products that aren’t exactly hot purchases at that time (e.g. sweaters are super cheap during spring).

Learning when sales happen is the best way to save yourself money. For example, luggage typically goes on sale during mid-winter, after the Christmas travel rush and before spring and summer getaways. As a result, manufacturers and retailers mark prices way down. So if you had a trip planned for this June and needed luggage, the best time to buy would’ve been a few months ago.

Anyway, today I’m helping you with your shopping research by highlighting a few smart buys for the months of April, May and June. Buy now, even if you won’t need the items until fall or winter.

Cleaning/Organizational Supplies

Okay, it’s not very glamorous, but cleaning/organizational supplies go hand-in-hand with spring. Because everyone and her mother does spring cleaning at this time of year (particularly in April and May), there’s some major competition for brands selling this type of merchandise. Check online for discounts and coupons and pick up your Sunday paper for the coupon inserts. You’ll find loads of high value coupons on your basic cleaning supplies, storage bins, shoe organizers and garment bags.

Second Hand Shops

Whether you shop at high end consignment stores or scrounge through the mass of apparel and home necessities at thrift shops, spring is definitely the time to buy second hand goods. Because people are cleaning and organizing, they’re unloading a lot of the items they just don’t use anymore. Let their “trash” become your treasure. Case in point: I found a pair of Gucci strappy sandals for $25 at my local boutique consignment shop a few days ago (sadly, not my size). Also try eBay if you don’t mind playing the bidding game.

Athletic Apparel

Many serious athletes (and those who vowed to lose weight at the new year) have already purchased their athletic apparel for the year. That means it isn’t moving off the shelves as quickly as many manufacturers would prefer. Slow sales translate to hot deals on sneakers, sports bras, yoga pants and fitness equipment over the next few months.

Last Year’s Summer Necessities

There may be slim pickings, but if you’re willing to sift through last year’s summer necessities, I highly recommend doing so. Last year’s summer products — including garden supplies, lawn furniture, grills and even 2012 summer apparel and shoes — are seriously discounted right now because they simply have to go. Keep an eye on fliers from stores such as Home Depot, Lowes and Target for door buster prices on these items.

Spring/Summer Hosting Goods

If you’re planning any sort of dinner, spring fling, neighborhood grill party or similar, shop now for items such as napkins, condiments, dressings, plastic wear and even serving trays or dishes. I recommend buying bulk on the items you can (napkins and plastic utensils, for example) while prices are low. You’ll save money and have items to last you through the hosting season.

By Wendy Rose Gould