Glowhous

According to WWD, the grown up source for fashion and beauty news, Bloomingdale’s has decided to get the Millennials out of their comfort zone (think anything digital) and build them a beauty department loaded with hot niche brands, and some 800 products, all priced under $100. Glowhous will be unveiled on August 30^th in five different locations: SoHo and Roosevelt Field in New York, and San Francisco, South Coast Plaza and Sherman Oaks in California. Brands will include Cover FX, Lash Star, Lime Crime, Winky Lux, Suva Beauty, Nudestix, Kosas, The BrowGal, Context Skin and RMS Beauty, Frank Body, Grown Alchemist, Supergoop and Mario Badescu.