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21 December 2012

Last week, WWD released its annual list of 2012 Beauty Inc. awards, causing beauty fanatics around the world to drop their mascara and check out the big winners. In addition to awards such as “Ad Campaign of the Year” (winner: Benefit Cosmetics for Glamouriety) and “Creative Influencer Award” (winner: Frédéric Malle of Editions de Parfums), WWD presented its top choice in various categories for both mass and prestige companies.

You can read all about the winners at WWD, but here’s a quick list if you’re in a rush:

Mass

Brand of the Year: L’Oreal Paris

Digital Innovator of the Year: Revlon

Launch of the Year: Red Carpet Manicure

Marketer of the year: Gina Boswell, Executive VP of Unilever

Newcomer of the Year: Hair Rules

Product of the Year: Garnier Skin Renew Miracle Skin Perfector B.B. Cream

Retailer of the Year: Family Dollar

 

Prestige

Brand of the Year: Yves Saint Laurent Beaute

Digital Innovator of the Year: Sephora

Launch of the Year: Aerin

Marketer of the year: Jane Hertzmark Hudis, Global Brand President of Estee Lauder

Newcomer of the Year: Ciate

Product of the Year: NARS Andy Warhol Collection

Retailer of the Year: Selfridges

By Wendy Rose Gould



Posted by Wendy Rose Gould at 01:00 AM
BEAUTY , Opinions , Trends |

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