FNO


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6 March 2013

Anna Wintour at Fashions Night Out

As Fashion’s Night Out (FNO) is finally being put to rest, I’ve taken the time to reflect on Anna Wintour’s power. Specifically, whether or not she’s “too big to fail” and if she’s smart enough to navigate any disaster that may come her way.

It’s no secret to those who know me that I have a love/hate relationship with the snappish lady who put fashion to bed with politics. I don’t recall when I first became aware of her power, but it’s been an enlightening experience to see her move mountains and (probably) buy herself an ambassadorship position in the process. While I am still working on figuring out her superpowers, I am sharing with you the lessons I’ve learned from her FNO fiasco.

Let’s start from the beginning.

Remember 2009? Between the economy crumbling and Bernie Madoff’s Ponzi scheme, the most affluent felt less than optimistic about their futures and, consequently, stopped spending. The fashion industry was caught with their pants down and excess inventory, which lead to panic and erratically slashed prices. Anna Wintour knew how to capitalize on the nervous frenzy.

What you should take from this experience: TIMES OF CRISIS ARE THE BEST TIMES TO CONSOLIDATE POWER. Don’t be afraid of a crisis.  Regardless of the later outcome, you will get people to pay attention to you in that moment.

I don’t want to imply that from the very beginning FNO was just a plot to further Anna Wintour’s career. However, let’s not forget that after coming up with the FNO initiative and being perceived as saving the fashion world from crumbling, Condé Nast gave Anna Wintour another five year contract.

Lesson to be learned: MOST PEOPLE GET PERSONAL GAINS WHILE THEY LOOK LIKE THEY ARE SAVING THE WORLD.

Now, to me the FNO plan looked doomed from the beginning. I am going to quote Gawker here because I couldn’t say it better:

“The plan seems to spend a lot of money getting people in the stores to spend a lot of money. The one thing we haven’t heard anything about is discounts. Just because Catherine Malandrino is converting her Meatpacking showplace into a French cafe for the evening doesn’t mean that suddenly more people will be able to afford one of her cocktail dresses.”

The lesson: WHEN PEOPLE THINK YOU ARE AN EXPERT, THERE IS NO LIMIT TO WHAT YOU CAN SELL, REGARDLESS OF HOW CRAZY IT IS.

After four years — which seemed to drain rather than fill the fashion industry’s coffins — FNO has finally been put to rest. Anna has not personally spoken on th topic yet, and I doubt she will.

When Steven Kolb, chief executive officer of the Council of Fashion Designers of America (CFDA), was asked about the money brought in by FNO, this is what he had to say:

“I don’t think the success of it was measured only by numbers or money, but was really about engagement. Everyone feels we had a great four years.”

What is the lesson to be learned here? REGARDLESS OF HOW BAD A SITUATION IS, IT IS RARELY A 100% FAILURE.  FOCUS ON THE POSITIVE AND MAKE THE WHOLE THING LOOK LIKE A SUCCESS.

By Mirela Gluck



Posted by Mirela Gluck at 08:00 AM
Insights , Opinions , Points of View , The City |


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7 September 2012

In case you missed all the fun (and free drinks) last night at Fashion’s Night Out, here are some pics from some of the Upper East Side stores who opened their doors to all of us. First off, it felt like the number of stores celebrating the event has diminished from last year.

Then, there were the private parties, some of which we get. Yes, I was not dressed for a Chanel party, but J Crew? Wasn’t democracy and affordability the whole idea behind the brand?

Where were the crowds? At Bergdorf Goodman,  Michael Kors and New York and Co. 
What was the most fun appearance? The Great Dane at Georg Jensen.
A big surprise? Running literally into Donna Karan at her event.

DONNA KARAN at Fashion’s Night Out 2012
DONNA KARAN at Fashion's Night Out 2012

BERGDORF GOODMAN Fashion’s Night Out 2012
BERGDORF GOODMAN Fashion's Night Out 2012

SCHUTZ Fashion’s Night Out 2012
SCHUTZ Fashion's Night Out 2012

MICHAEL KORS Fashion’s Night Out 2012
MICHAEL KORS Fashion's Night Out 2012

GEORG JENG Fashion’s Night Out 2012
GEORG JENG Fashion's Night Out 2012

GEORG JENSES Fashion’s Night Out 2012
GEORG JENSES Fashion's Night Out 2012

ALICE AND OLIVIA Fashion’s Night Out 2012
ALICE



Posted by Mirela Gluck at 12:00 AM
Fashion News , Opinions , Places , Shopping News , The City |


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6 September 2012

2012 Fashion's Night Out: A Simple Guide to NYC's Best Events

It’s that time of the year again! The Mercedes-Benz New York Fashion Week is back and bigger than ever. For the forth year in a row, on Thursday, September 5th, from 6PM – 11PM, Fashion’s Night Out (FNO) will act as the kick off to a week of runway shows, as well as several other events set to take place throughout the week that are geared toward fashion industry insiders. There is a sense of anticipation wafting through Manhattan this week and heightened style everywhere you look, not to mention anxiety ridden fashion industry employees, decorated with high fashion apparel, buzzing about the island in order to assure all runs smoothly.

Few debate the use of New York Fashion Week, but FNO continues to get mixed reviews. While the now global event proves fun for shoppers, namely the young crowd, FNO as a whole seems to become a burden for retailers. There are no real numbers to back up its efficiency in terms of increasing sales, but we all know Ms. Wintour benefits from her brainchild after launching FNO back in 2009, as we have recently learned about her Ambassadorship dreams.

Regardless of the negative reviews, or questions of purpose, we consumers and forever lovers of all things fashion, will celebrate Thursday’s Fashion Night Out as our one day to bask in the industry that makes us squeal with glee and gladly accept the free drinks, gifts with purchase, limited edition products, fun events, and celebrity appearances.

FashionsNightOut.com is an uber informative and organized website, not to mention The Stylish City’s recommended source of information and inspiration. This official website will help to make you make an efficient decision on how to spend your evening, customized by what (or who) you want to see. Your choice of venue should certainly be made with care in order to get the most of FNO, which is made for you, the consumer!

Although FNO events are scattered throughout the city, there are two major hubs, holding numerous destinations: SoHo and the Upper East Side. Apart from the locations, the many events seem to fall into one of the following categories: Celebrity and designer appearances, free drinks, music, contests. quirky attractions, and spa-like services that include everything from makeovers to massages. Numerous shops and boutiques are also offering a free gift with a minimum purchase, so be sure to check FashionNightOut.com in order to get the best bang for your buck!

If your inner paparazzo is ready and waiting to shine, opt for venues that feature celebrity appearances. Kim Kardashian is set to make an exclusive appearance at Lord and Taylor, 424 5th Avenue, in honor of her fragrance True Reflection, while Diane von Furstenberg, Solange Knowles, and Girls co-star Allison Williams will be on hand at DVF Meatpacking, 874 Washington Street, as MAC provides complimentary make-overs and fortunetellers determine your fashion future.

For some more fun, quirky events, combined with celebrity appearances do not miss Kate Upton and Nikki Reed judging a karaoke contest at Michael Kors’ Upper East Side location, 667 Madison Avenue, and the Olsen Twins doing the very same at Barneys, Madison and 61st Street. Down in SoHo a heated game of Pictionary will be in full swing as Brad Goreski and Kate Spade’s president, Deborah Lloyd, face off with there best doodles while we play along and sip on milkshakes – Kate Spade, 454 Broome Street.

Apart from DVF’s MAC set up, many other venues will be offering free make-overs that are sure to draw some of the biggest crowds. In honor of their 111th anniversary, Bergdorf Goodman, 754 Fifth Avenue, will feature on hand professionals in the area of brow, last and nails, while Maybelline parks their Mobile Color Studio in Times Square, Broadway at 41st/42nd, and Union Square, Union Square West at 14th/15th, and invites you to pop in for daytime touch-ups and mini-manicures. Free goodies will be distributed at Matt Bernson, 20 Harrison Street, to the first 100 customers, in addition to their endless complimentary cocktails from Given Liqueur, fashion manicures by NailEZEE and a braid bar by Joico.

Tired yet? Tough! Head to Scoop NY’s Meatpacking District Block Party, 875 Washington Street, and grab yourself a complimentary cocktail from Tequila Avion as you shop and groove to Brooklyn-based band St. Lucia and DJ Mick Boogie. Still haven’t had your fill? Opt for one last round of karaoke (arguably the most popular attraction this year) to end your fashion forward evening at Opening Ceremony, 20 West 29th Street, as you harmonize with your closest friends in their noraebang, a Korean karaoke room in the Ace Hotel.

Just think, all of this is just the kick off to the Mercedes-Benz New York Fashion Week, leaving New Yorkers no time for a fashion hang over. But, come next Thursday, September 13th, you’ll be left with a full 51 weeks to recover, allowing you to be fresh as a daisy and ready for another round of fashion mania.

By Caitlin Colford



Posted by Caitlin Colford at 01:42 AM
Opinions , Places , The City |

A global celebration of fashion...for your wardrobe, for charity, for your country.


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9 September 2009

You name it, they’re participating. Never before has the fashion community united as strongly as they will Thursday, September 10th for much anticipated “Fashion’s Night Out.” Anna Wintour’s brainchild, this evening aims truly aims to promote retail, restore consumer confidence, celebrate fashion and unite industry aspects. There are no tickets, no invitations, no exclusive lists. From 6p.m. to 11p.m. stores will welcome customers with giveaways, sweepstakes, cocktails and mini manicures and more.

fashion's night outThe Vogue City normally encourages bargain shopping, widely discouraging full price purchasing, but Fashion’s Night Out is more than just shopping.  All proceeds from Fashion’s Night Out official t-shirt sales will benefit the National September 11th Memorial and Museum. Over 700 retail stores in the 5 boroughs are on board to participate and in addition to celebrating, many retailers are taking a charity angle. A city-wide clothing drive where people can donate new or gently used clothing will kick off to benefit the New York City AIDS Fund. The collected clothing will be distributed to 17 area AIDS charities. For a list of retailers accepting the clothing donations, click here.
With Zac Posen painting one of a kind dresses at Bergdorf and a Patrick McMullen photo exhibit at Lord & Taylor, participation is running the gamut. It wouldn’t be New York and it wouldn’t be Vogue without some star alignment. WWD reports Sienna Miller at Intermix, Hugh Jackman at Jeffery, the Olsen twins at Barney’s, Charlize Theron at Dior, Justin Timberlake at Saks and the list goes on.

Rich, poor or somewhere in between, this is an unprecedented global event orchestrated by the American fashion industry. No where else in the world could such an ambitious, charitable and energetic idea, accessible to every citizen regardless of class, color, or cash flow, ignite a global phenomenon pulling together every teeny aspect of monstrous industry. Despite the state of our economy, shaky decision-making and heart-wrenching loss in some of our most creative industries, we are New Yorkers. Like Bergdorf’s president and CEO, Jim Gold, said a few weeks back, “You can lay down and do nothing, or beat the drum and create excitement.” In New York, we’re drum beaters.
Fashion’s Night out is an initiative supported by the Council of Fashion Designers of America, The City of New York, New York & Co., and Vogue. For a list of retailers, timelines or other information, visit www.fashionsnightout.com

Emma Dinzebach

 



Posted by Emma Dinzebach at 12:00 AM
bargain news |

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