DKNY Pure

First off, it’s not just DKNY; The sample sale at 260 Fifth Avenue has a little bit of everything  from “The Queen of Seventh Avenue”: Donna Karan, DKNY, DKNY Jeans, DKNY Pure, even a few collection items.

Since we were lucky enough to be invited to the preview, we got a chance to see what they had at the opening. But if you are concerned that they will run out of merchandise by the time you get there, don’t be. We were reassured that they will re-stock with the same items throughout the week. The well organized, well attended sale is certainly designed to put a smile on everyone’s face, although women, by far, get the most attention. The prices are extraordinary with one exception; read on, we are getting there.

Before you start shopping look at the price list on the wall, take a picture of it, and check it out as often as you need. The prices are not marked on the label, so it  is  a good idea to keep that phone handy.  I personally started the preview in the mens section where there are blazers, trousers, shoes, sweaters and outwear –  pretty much everything he needs. The extensive blazer selection has mainly summer items with just a couple in wool. Sorry, no men’s fitting room.

Women’s shoes are from DKNY with a few pairs from Donna Karan. Make sure you understand the difference between the two, as price and quality are quite different. There are also belts and tights and gloves and accessories, oh my. I think I’ve even noticed an iPad sleeve in somebody’s hand.

Now, about the prices. We thought everything was priced EXTREMELY well (see image with complete price list) until I was charged 30 dollars for a t-shirt that had a retail suggested  value of 50 dollars.  I am not sure what  rule they applied when discounting t-shirts, but it just didn’t seem consistent with the discount rate used on the other items.

The women’s apparel section had everything between cozy sweaters, outerwear, comfy jersey dresses, trousers, jeans, sequin blouses and evening gowns. Everything is organized by number, and there are so many things that are worth talking about, that I am going to conclude these annotations by encouraging you to go today.

Doors open at 10 AM: 260 Fifth Avenue (Between 28th & 29th Streets)

WHEN: 8/21 – 8/25; Tue (10-8), W-Th (9-8), F (10-6), Sat (10-5)

WHERE: 260 Fifth Avenue
(Between 28th & 29th Streets)
New York, NY 10001
N / R/ 6 Trains to 28th Street

By Mirela Gluck
Photographs Micky Filip