Dior Addict

WHAT: Dior Addict Event at Sephora

WHY: Discover your Dior Addict style, receive a complimentary mini-makeover and indulge in delicious treats at the Dior Addict Event at Sephora.

Indulge your senses with Dior Addict Eau Délice—an intoxicatingly fresh perfume infused with cranberry, ylang ylang, and white musk. Fete the launch by treating yourself to a complimentary makeover, finishing your look with this new, fruity-floral scent. Then, enjoy even more: Dior models will be handing out delectable berry Italian ices from the official Dior Addict street cart located outside the store.

BONUS: take home deluxe samples of the perfume.

Appointments preferred. Walk-ins welcome.

WHEN: 8/22; Th (noon-4)

WHERE: SEPHORA 5TH AVE
597 5th Avenue
New York, NY 10017
(212) 980-6534
click here for other event locations and times

The tenth annual WWD Beauty Inc Awards breakfast was last week, and awards were presented in several categories. We would like to share with you the winners in the “Product of the Year” category, a list TVC finds useful when making product recommendations and for our own purchasing decisions.

COLOR COSMETICS DIOR ADDICT LIPSTICK What’s so special about it? Has 44 strong colors, and a special “mirror jelly” comprised of a proprietary blend of polymers and oils. Dior execs used a presell program to whip up interest before the launch, while Kate Moss also added her inimitable allure. Kate Moss fronted the ad campaign and the supermodel’s rock ’n roll lifestyle inspired the line’s three signature shades.

SKIN CARE LANCO^ME VISIONNAIRE ADVANCED SKIN CORRECTOR “This is the future of beauty,” declared Youcef Nabi, president of Lanco^me International at the launch of Visionnaire Advanced Skin Corrector.Visionnaire’s formula contains a new molecule, LR 2412, said to stimulate the production of six markers of the epidermal structure and regeneration linked to aging. Claiming that it was safe for all skin types, even sensitive, Lanco^me claims to have created a “universal anti-ager that works on wrinkles, pores, pigmentation, scars and vascular evenness”

HAIR CARE BUMBLE AND BUMBLE THE STRAIGHT LINE Bumble and bumble is the first professional hair care brand to formulate an in-salon straightening treatment, ConcenStraight. ConcenStraight is formaldehyde free and allows a stylist to customize a client’s desired straightness. They also introduced a retail line, Straight, consisting of a shampoo, conditioner and leave-in styler, as well as at-home straightening kits.

FRAGRANCE JUSTIN BIEBER SOMEDAY If you are 12 you’ll get it, if not I hope not.