Denim

In September 2008, DL1961 launched in New York City with a mission to create "the perfect fitting jean", using the revolutionary technology XFIT LYCRA®. The collection is designed for those who simply demand more from their denim. The jeans are crafted from technologically advanced fibers that move 360 degrees. These fabrics make DL jeans the perfect garment to wear 24/7 all while looking effortless, chic and stylish.

DL1961 Friends & Family Semi-Annual Sample Sale
DL1961 Friends & Family Holiday Sample Sale

Based in Manhattan’s Soho District, the 3x1 brand experience is part retail store and part gallery space, with a complete jean manufacturing facility at its center. Shoppers can watch jeans being constructed from start to finish behind three glass-walled rooms within the retail store. Sewers, cutters, pattern-makers, and designers are all completely immersed in their process, offering customers a one of a kind perspective and experience into how jeans are designed, developed and produced.

Since its creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets’; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of a distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.