Brunnello Cucinelli

26 September 2017

Loro Piana Sample Sale: Sky High Prices at Top Security Location

We understand that procuring cashmere is labor intensive; combing a (baby) goat can’t be easy.  So, it shouldn’t come as a surprise that a good quality cashmere sweater is going to be expensive. The bottom line: it’s hard to get a quality sweater at 50 dollars (impossible) and you will mostly get what you pay for, should your wallet allow you to spend more. I’ve learned this the hard way from purchasing bargain cashmere sweaters that looked soft and luxurious at the beginning, and turned into fuzzy, shapeless… things after a couple of visits to the dry cleaner.  Brands like Pringle of ScotlandLoro Piana, and Brunnello Cucinelli are leaders in the field, with indisputable quality and retail prices to prove it.  Having said that, I think the Loro Piana sample sale was a reminder why sample sales fail to attract more people, and achieve their marketing goal. The huge Soiffer Haskin space was almost empty today, excluding the many sales people, and a few security guards.  For hard to comprehend reasons, Soiffer Haskin continues to have a no photo policy (really, what’s so secret about a sample sale?) so you will have to take my word for it.  The discounts were clear: 50% off from the retail price (highest price) on the ticket. While this might be a decent discount for a more earth bound sale, in this case it did little to attract new, aspirational Loro Piana customers, like myself. A soft like butter shearling short cape got my attention, but for $2,800 was hardly a bargain, or something I would buy.

What can you find? Scarves, shawls, knitwear, stoles, shoes, bags, men outwear, suits, men shoes and bolts of cashmere and wool fabrics for suits, jackets and outwear, even a few sneakers

WHEN: 9/24 – 9/28; Sat-W (9-6:30), Th (9-5)

WHERE: Soiffer Haskin
317 West 33rd Street
(Just West of 8th Avenue)
New York, NY

Posted by Staff Writer at 01:43 AM
Sample Sale Reviews |

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