Beauty Trends 2010

At the end of the year, there are all kind of round-ups and lists. This is based on an article published in WWD under the title “Breakthrough Product of the Year”, that lists the most meaningful innovations in the realm of beauty. As always, WWD breaks down the results in two major categories – Prestige and Mass. And we will do the same, starting this week with the first category. Side note, we strongly believe that the line between these two categories is getting increasingly blurry, as there are no significant differentiations in price, benefit and presentation between the two.

PRESTIGE

Makeup
Chanel Rouge Coco Hydrating Crème Lip Colour
The full-coverage formula, available in 30 shades (each named after a part of Coco Chanel’s life) delivered as both hydration and long wear. Chanel is expecting the Rouge Coco to become an “iconic new makeup pillar”. And the sales so far seem to confirm their expectations.

Skin Care
Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector
Powered by three patented repair enzymes encapsulated in a liposome-delivery system, Repairwear Laser Focus ties into a growing trend of products providing similar results to dermatologist procedures – an area that Clinique began pursuing last year with its best-selling “Even Better Skin Tone Corrector”.

Hair Care
L’Oréal Professionnel Inoa
No Ammonia professional hair color? L’Oreal is celebrating their anniversary with another technological break-through: the first professional ammonia-free hair color that lightens up to three levels, covers gray and has true-to-tone color results.

Fragrance
Womanity by Thierry Mugler
The scent juxtaposes sweet (think fruit) and savory (caviar). In a recurring theme, structure is provided by the woodsy elements. The linchpin of Womanity, according to Clarins executives, is the evolving quest of women to express themselves and their ideas.