America’s Next Top Model

The Stylish City has briefly gone back in time — before insta-post sites like Tumblr or Instagram — to highlight some of NYC’s most Influential fashion bloggers. This “Influential NYC Blogger of the Day” mini series features writers who were ahead, perhaps even pioneers, of the fashion blogging boom. Some of the bloggers mentioned have reached levels of fame of which they seem worthy. Others we can’t help but ask, “Why are these bloggers so successful?” Either way, they all have something in common: they’ve influenced the fashion world.

For today’s installation, we’re featuring Bryanboy. Check out our feature on The Sartorialist and stay tuned for features on Manolo’s Shoe Blog, Man Repeller and Advanced Style.

Bboy777 aka Bryanboy

You may be quite familiar with fashion blogger Bryanboy due to his seemingly omnipresent self on TV, at style events and on the Internet. What you may not know, however, is that Bryanboy isn’t new to the fashion blogging world by a long shot. In fact, he’s been around since 2003, which is longer than the Sartorialist and longer than The Manolo, who’s credited with launching the world’s “first fashion blog.”

Bryan Grey Yambao — who originally went by the alias Bboy777 — first began posting about his weight, style finds and distaste for faux designer products. It wasn’t until 2004 when he switched up his moniker and began going by the name he’s famous for today: Bryanboy. While Bryanboy hails from the Philippines, he’s been in NYC for most of his fashion blogging years.

In 2010, Vogue named him one of nine bloggers “making a global industry sit up and take notice,” and you’ll often find him sitting in highly contested front row seats of fashion shows across the globe.

Where is Bryanboy today?:

Bryanboy is still blogging away, but that’s not all he does. He regularly rubs noses with fashion’s most elite, including Grace Coddington, Anna Wintour and Gisele Bundchen. Marc Jacobs has even named a bag after Bryanboy: The BB.

In addition to blogging, attending fashion shows and hitting all of NYC’s hottest events, BB also serves on the judging panel for America’s Next Top Model, where he looks over the contestants’ social media presence and relays their “scores” based on fan voting.

Why is this Bryanboy so successful?

Anyone who knows anything about BB is aware of the gossip surrounding him. Accusations of wild spending, the mystery of his sudden chumminess with fashion’s elite and his prevalence online, on TV and across social media are worthy of deeper inspection for some.

Perhaps it’s the mystery of his famedom that keeps people on their toes waiting for another blog update or BB sighting. Despite any side-eyeing that may occur, though, Bryanboy clearly knows how to market himself and his popularity has been earned thusly.

What’s your opinion on BB? Love him or leave him? Love to hate him or hate to love him? Share your comments in the section below

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By Wendy Rose Gould