Retailers Want to Train Customers to Pay Full Price

Retailers are concerned about the customers’ dependency on sales. What started circa 2008 during the last recession as a temporary measure to cut excess inventories has become the status quo. Several articles, and more recently 'Live Event Debrief: How to Get Your Customers to Pay Full Price, have outlined problems related to this practice. Narrowing profit margins and brand erosion are some of the most important ones. Retailers are ready to overcome the addiction and seem to have a clear plan to do it. The question remains how customers will respond to it. Read the full article here (paywall) on TheBusinessOfFashion