Refinery29 and Simon Present: The Shopping Block
WHAT: Refinery29 and Simon Present: The Shopping Block
WHY: The Shopping Block, the first-ever collaboration between Refinery29 and Simon, is kicking off at Woodbury Common Premium Outlets on Saturday, September 13. The Shopping Block is a one-day pop-up that will bring Refinery29 into the physical world of retail and focus on fashion, discovery and community. The event will provide a variety of features that appeal to the millennial audience, including:
Indie Boutiques + National Brands: Shoppers will find indie boutiques with local reach and relevance along with the very best national retail brands like Anne Fontaine, Armani, BCBG, G-Star Raw, Neiman Marcus Last Call, Ted Baker London and Valentino. This creates a rich set of opportunities for millennials to pursue their own “indie-luxe” style in one convenient shopping extravaganza.
Stylist Concierge: The Shopping Block attendees will receive curated style guides that highlight fall’s biggest trends, and where to find them at Simon retailers.
Beauty Bars: Makeup artists will be on-hand at pop-up beauty bars to give shoppers mini makeovers, and share the latest beauty tips from the experts at Refinery29.
DIY Station: The Shopping Block guests will have an opportunity to personalize tote bags, taking inspiration from Fall 2014 runway trends.
GET SOCIAL: The Shopping Block attendees can contribute to the buzz and share their fashion experience with #TheShoppingBlock and celebrate great discoveries with #FoundAtSimon. Anyone who posts their style on Instagram or Twitter using #FoundAtSimon #Contest will be entered to win a $500 gift card from Simon. Refinery29 editors will select the best Shopping Block inspired entry in October.
WIN A CLOSET: Shoppers can enter to win a “virtual closet” made up of the hottest items from Simon retailers and curated by Refinery29 editors that will be on display during The Shopping Block event. The sweepstakes prize is a $1,500 Simon shopping spree.
WHEN: 9/13; Sat (noon-5)
WHERE: Woodbury Common Premium Outlets
498 Red Apple Court
Central Valley, NY 10917
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