Olympic Apparel American Fashion Mavens Turning Heads

Busy winter! Fashion Weeks is still raging in Europe, but for a second we wanted to pause and toast to the U.S.A. Olympic athletes…and their designer, Ralph Lauren. For the first time since we can remember the Winter Games had American fashion mavens doing a double take. In the opening ceremonies, athletes donned class cream Polo turtleneck sweaters. “Was that Shaun White?” we asked ourselves stunned for a moment at the way Polo’s design made even the alternative snowboarders and the rowdy bobsled team polished and poised.

During the closing ceremonies Sunday night we. were. stunned. Stunned. U.S. Olympians looked awesome. How U.S. athletes turned out more tailored, put together and undoubtedly classy than nearly all their European counterparts is nothing short of miraculous. Ralph Lauren truly outdid themselves with their Olympic design by leaning on their classic legacy. But the Olympic designs also transcended Lauren’s preppy foundation with hipster friendly cardigans and for the outdoorsy types, down jackets.

Olympic apparel – the adorable navy with red cardigan (above), the open ceremonies cream sweat, smart navy down puffer jackets and “Create Your Own” Olympic polos are available online.

Emma Dinzebach

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Posted by Emma Dinzebach at 07:00 AM
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