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"No Make-up Week" Makes a Big Splash

How blogs became the other big story about nothing

27 September 2010

I’ve been working a lot from home this past year. One of the perks of this arrangement is getting to spend time with Socrates, my beloved dog. The others: not having to get dressed and not putting makeup on every morning. Could I go a week without makeup? Yes, my dog wouldn’t mind it. And by the time my husband comes home from work; he is so tired, I doubt he cares if I wear makeup or not. My life allows me to wear jeans and not put lipstick on every morning. But there are a lot of women in the corporate world, who have to maintain a certain look, and wearing makeup is sometimes part of it. That’s where I have a problem with the “No Makeup Week” initiative. In case you haven’t heard about it – it is a movement started by the Chicago freelance writer, Rachel Rabbit White, who decided to swear off makeup for seven days, letting the readers of her successful sex journalism blog in on the challenge. It appears that more than 300 people pledged to take the challenge on Facebook and young women sent photos of their nude faces to be posted on the blog.  I applaud the idea of getting young women to adhere to a cause. I respect the women who don’t get pressured into conforming to rules they are not comfortable with. However, the disproportioned amount of attention it got from major publications like Jezebel and HuffPost, makes me wonder if it is just another successful strategy to increase the blog’s traffic. This is the interview HuffPost published, after speaking to writer via email.  Decide for yourself.

Mirela Gluck  


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Posted by Mirela Gluck at 01:07 PM
bargain news , BEAUTY , Editor's Notes , STYLE/BEAUTY |

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