Since the inception of The Stylish City, its goal has been to offer a community of pragmatic, stylish women style tips and shopping advice in a fun witty voice, and to create opportunities to purchase valuable pieces at affordable prices.

The Stylish City has established its reputation as a force, publishing sales event news and attending several sample sales each week. Its no-holds-barred reviews, letting users know which sales are worth the wear on their Giuseppe Zanottis, are essential for the stylish and bargain-minded New Yorker.

The introduction of Studio Gluck marks the site's continued commitment to its goal, presenting its readers with access to new, talented designers. The designers are featured through a unique combination of stories, interviews and videos; culminating with a sale event, where Studio Gluck opens its doors, and presents items chosen from designer's current collection at introductory prices.

The Stylish City has been offering ultra-comprehensive sample sale reviews and lifestyle content since 2007, and has earned a loyal readership that is overwhelmingly female, 30+, childless, and affluent: a designer's ideal customer.

Mirela Gluck has been a force in the fashion industry for more than twelve years. Born in Romania, Gluck spent several years as the Operations Manager of luxury jewelry mecca Piaget, before moving on to Italian fashion house Ittiere, where she worked as a financial analyst and cost control manager. She holds an MBA from Baruch College of the City University of New York.

Gluck is one of the managing partners of the Graybar Group, a fashion-focused Mergers and Acquisitions firm. Together with her husband Errol, she founded The Stylish City in 2007 with the intention of bringing pragmatism to the elusive world of fashion, and well-priced fashion to New York's affluent, sophisticated and pragmatic women.

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The Stylish City audience is mostly female (65%). Readership is strong in all age demographics, and the site particularly excels with women between 35 and 49 (with 39% of readers in that age group), serving a valuable niche in a blogosphere overwhelmingly targeted to teens and women in their twenties.

The Stylish City woman is affluent. 70% of users make $60,000 or more per year, with 35% making over $100,000. Almost 75% have a college education or beyond, with 22% boasting post-graduate degrees. 71% of The Stylish City's users have no children at home, affording them extra disposable income.

The geographic distribution indicates also a very strong New York concentration, with over 45% of the readers being in New York City. A higher than average number of repeat readers reflects a high degree of loyalty to the site, with The Stylish City seen as an authority in the field of affordable luxury information.

The Stylish City Audience: Who Reads The Stylish City?