Lorena Sarbu

The return of Hollywood glamour

6 August 2010

Lorena Sarbu brings us the ambience of Monaco through her expansive couture line. She continues to create and embrace a feeling of splendor through her use of certain fabrics and textures inspired by the hues of the water, beautiful gardens and striking architecture of this jewel in the Mediterranean – her love of this chic city has translated into a fabulous collection that embodies a “resort” lifestyle. This Romanian-born designer brings the much-loved European elegance through her use of details such as ostrich feathers, leather flowers and beading all of which exude the glamour we all try to achieve. Lorena has received a lot of attention from the Hollywood community and her designs have been snapped up by socialites to be worn to exclusive balls and parties throughout the US – especially the Emmys. You can find Lorena’s collection at her exciting, upscale stores and boutiques in New York, Beverly Hills, Milwaukee and Paris. Although extremely busy she took the time to answer our questions.

What would be the most rewarding moment for you as a designer so far?

The most rewarding moment as a designer so far has been seeing women feel beautiful and confident in my designs. When women tell me that they feel glamorous and sexy in my dresses it is truly priceless for me.

You had a rather unconventional entry into the busy world of fashion. Instead of launching a collection and then opening freestanding stores, you decided to open two signature boutiques first. Do you think this model just worked better in your case, or that it’s the new direction in a forever changed fashion environment?

When I first opened my boutiques in Beverly Hills and Milwaukee, they were carrying a variety of beautiful European brands. I wanted to experiment and see what works before I introduced a fashion label of my own. This is not a very common business model but I was very fortunate to have that flexibility. It gave me the chance to talk to women and see what they want in eveningwear designs.

Your couture has been in demand with the “A” list crowd; remind us again of the vintage Hollywood glamour. Who do you have in mind when you design?

I love to create a vintage, Hollywood glamour feel by using subtle detailing such as embroidered and beaded lace, and combining different textures and beautiful fabrics. I design for the woman who wants to look glamorous and sexy, and who is not afraid to stand out.

You said the last collection has been inspired by Monaco. Is that your favorite place to travel? How much of your style reflects your lifestyle? Is it as glamorous as your designs?

Monaco is an international capital of luxury fashion where you can find some of the most elegant boutiques in the world. It has always been one of those stylish places where the streets are like runways and the boutique customers are the models donning exquisite designs! I love that Monaco is one of those places that make you feel inspired to step up your sense of style! It is such a glamorous city with rich colors and opulent architecture- this definitely translates into my designs.

Kate Stanely

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