New York City

Keratin for the Cash Strapped

You need to reorganize your budget to accomodate gift purchases, but you still want to look lovely for your holiday parties.

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16 November 2009

Your friend has the straightest, shiniest, healthiest hair. She attributes her commercial-worthy locks to $250 Brazilian Keratin mastermind Faisal at Laicale salon in Soho. For the past year you’ve been spending a pretty penny on your locks, but it’s almost Hanukkah. You need to reorganize your budget to accommodate gift purchases, but you still want to look lovely for your holiday parties.
Ever-popular keratin hair treatments use the hair’s natural proteins (er, keratin) at the same pH level as your normal hair to strengthen, nourish and provide UV protection for your hair. Brazilian Keratin Treatment (BKT) leaves hair frizz free, soft and shiny for up to four months. Kertatin treatments can be performed on chemically treated hair, previously relaxed hair, permed and virgin hair.  (Note: It is super important to make sure Keratin treatments are received from reputable salons as treatments that have sulfide, chloride or formaldehyde can permanently damage hair and lead to hair loss.)

This is your lucky season. Empire Beauty School, with locations in Manhattan, Brooklyn and Queens, is offering the famed treatment from now until New Year’s Eve for $48. No, srsly. No, for real. Advanced students performing treatments are strictly supervised by salon professionals. Empire’s BKT is safe for all hair types (see also: won’t make your hair fall out) and produces shampoo commercial-worthy locks for the holiday season.

Call to schedule an appointment – Manhattan 646.213.0875, Brooklyn 718.373.2400, Queens 718.726.8383

Emma Dinzebach


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Posted by Emma Dinzebach at 12:00 AM
bargain news , BEAUTY |



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