Hermès Plays a Hipster Tune

Hermès Plays a Hipster Tune (Published 2018)

On Thursday evening, the ground floor of the Madison Avenue Hermès men’s store underwent something of a redesign. Ordinarily, silk ties hang from the oak-colored walls. Instead, there were only records, which had been placed in sleeves matched to the patterns of the brand’s scarves. By the doors were Pioneer turntables and JVC headphones.