New York City

It's 2009. What do you smell like?

FiFi Awards 2009 - Winners!

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3 June 2009

With so many fragances out there, going into Sephora and testing out potential scents is a recipe for a headache; even when inhaling coffee beans between sprays. Here is what the pros thought:

Winners of this year’s perfume Oscar, FiFi Award, were proclaimed on May 27th 2009 in Dowtown Armory, New York, where ceremony of awarding this prestigious prizes took place.

Hall Of Fame award goes to Marc Jacobs, and Fragrance Hall Of Fame to perfumes Davidoff Cool Water for Men and Elizabeth Taylor White Diamonds.

FiFi Awards 2009

Women’s Luxe:
Harajuku Lovers Fragrances

Men’s Luxe:
Sean John I am King

Women’s Popular Appeal:
American Beauty Beloved

Men’s Popular Appeal:
Tim McGraw – McGraw

Unique Boutique:
Tom Ford Private Blend Champaca Absolute

Women’s Noveau Niche:
Chloe Eau de Parfum

Men’s Noveau Niche:
Burberry The Beat for Men

Best Packaging Women’s Popular Appeal:
Avon Bond Girl 007

Best Packaging Men’s Popular Appeal:
Tim McGraw

Best Packaging Women’s Prestige:
Harajuku Lovers & JPG-Ma Dame

Best Packaging Men’s Prestige:
9IX Rocawear

Best Bath & Body Line:
Thierry Mugler Angel

Media Women:
Estee Lauder Sensuous

Media Men:
Juicy Couture Dirty English

Women’s Private Label:
Victorias Secret Sexy Little Things Noir

Celebrity of the Year:
Paris Hilton

[Fragantica.com by:Sandra Raičević-Petrović]