Fashion's Night Out: Does Fashion Truly Cause Happiness?

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10 September 2011

On the eve of FNO, fashion lovers from all over flock to NYC for the third year in a row. There they are swept away amongst the synchronized chaos that only some of our favorite designers could cause. It is the night that all teenagers, adults, women, men and boys in drag could walk on Upper East Side and visit any store that they desire, without the pressure to make a purchase. On this special night, the city is filled with invisible glitter that makes everyone sparkle as sheer fashion euphoria consumes them.

For one night only, Mulberry, Searle, and BCBG by Max Azria do not discriminate against the window shoppers who stare at clothes dreamily. Instead, stores celebrate shoppers and visitors by giving them a taste of the glitz and glamor.

Tarot reader at MulberryBartender at MulberryBody Paint at Mulberry

As you walk between the streets on the Upper East Side the festivities are endless, and the chances of spotting a celebrity becomes even greater. Although people’s main motive is to support fashion, most can admit they have tiny bit of eagerness to see Nikki Minaj at YSL, Sarah Jessica Parker at Saks Fifth Avenue – and perhaps too much eagerness for Justin Bieber at Dolce & Gabbana.

Every store bears a welcoming sign that says “FNO discounts” and “FNO Celebration,” inviting everyone that passes inside. Mulberry is scattered with fun vendors like body painting, nail painting, tarot card readings and a full stocked bar. Down further on Madison Avenue Searle is pumping with dance music and giving out hamburgers from the notorious Pop Burgers. And over on Fifth Avenue, BCBG is giving out cocktails and offering the first 100 guest who buy their new perfume a signed bottle by Max Azria himself.

Plaza Hotel Shopping CenterPlaza Hotel Shopping CenterSaks Fifth Avenue

There is an aroma of chatter and excitement that you can smell protruding from every store, drawing in crowds of girls locked arm in arm dressed in their favorite designers. Although the streets are crowded, there is no sense of hostility as people bump into one another and rush through swarms of crowds. It is as if everyone is somehow connected by this common thread of fashion, and that is what makes the night so magical.

Which makes us wonder, over here at Vogue City, does fashion truly cause happiness? Everyone is aware of the clishe that all women like to shop, but there is an emotional part of fashion that some people do not understand. Fashion connects people from all over the world and gives them a sense of belonging. No matter whom you are or what you do, whether your home sitting in an office or out on the runway, your appreciation for fashion is a universal understanding. This is why each year Gucci, Bergdorf Goodman and the 100 other retailers in NYC offer you a day filled of excitement and glamor, because fashion appreciates you too!

By Ashley Caputo


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Posted by Bindra at 02:15 AM
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