Defying Decadence

Next year, make your purchases reflect the person you aim to become.

31 December 2009

A majority of the last decade was doused in popping bottles, months of reservations and overpriced jumpsuits. If the 90’s were the dawn of decadence, the turn of the century ignited man’s ability to visually underachieve. Visually, I said. Defying decadence? You ask, wondering what that might mean. Allow me to clarify: this decade Decadencebegan with American Psycho-style bankers blowing the concept of “valuation” out of the proverbial waters. It was a nasty combination of overpriced track suits and Chinatown  handbags. The last ten years were want, want, want. While we love the SATC wardrobe, the media saturated our minds with what we needed to look like Carrie & Co. Real Housewives, Entourage, even my beloved Gossip Girl make our lives mediocre compared to what we could have. In the end, we stood drenched in materialistic messages.

So we took a step back.

Next year, decade, season, we aim to root ourselves in…well, in ourselves, and live less focused on things and more focused on And in terms of making your face the prettiest in town, think from the inside out. Sure there are great spa deals; and we understand wanting a little lift here or a teeny tuck here. How we treat our bodies, however, is the true reflection of beauty. A more organic approach – water, stretching, balanced eating habits – will make weekly spa treatments unnecessary and allow you to use your spa visits and dinners out as more special, rewarding occasions. Oh, wee will still report the best restaurants, spa deals, sales and trends. (I mean, hello, that’s our job!) However, making our purchases reflect the person we aim to become will allow the next ten years to glow more genuine.

From TVC to you, Happy New Year.

Emma Dinzebach


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Posted by Emma Dinzebach at 03:12 AM
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