Our relationship with shopping? Well… the Facebook status would be “It’s Complicated.” We browse, we buy, we regret – but have you ever wondered why you shop the way you do? Turns out, your personality might be the puppet master controlling your wallet all along.

A recent study of 485 Portuguese shoppers reveals what some of us suspected but couldn’t quite explain – personality types dramatically influence everything from impulsive splurges to panic-buying toilet paper. That’s right. Point blank. Your shopping habits aren’t random at all.

Those with a dominant Perceiving function (the browsers of the personality world) enjoy wandering through options, gathering information, and considering possibilities. Meanwhile, Judging types prefer quick, decisive purchases with minimal fuss. No surprise there. The research also shows that more neurotic personalities tend toward impulsive and compulsive buying behaviors, while conscientious shoppers make measured, thoughtful decisions.

I’ve never been a fan of being psychologically profiled while shopping (that’s for another post), but I can’t deny the patterns are there. Your Myers-Briggs Type Indicator (MBTI) shapes everything from how you browse stores to your final purchase decisions. Understanding these patterns might just help you make more mindful choices – or at least explain why you came home with three pairs of shoes when you only went out for milk.

The MBTI Shopping Code: Why You Fill Your Cart That Way

Here’s a shopping truth that might hit close to home: your personality doesn’t just determine who you are—it dictates how you shop. Those four MBTI letter combinations? They’re basically the DNA of your shopping habits. They explain everything from why you hate crowded stores to why you can’t resist that “on sale” sign.

Extraversion vs. Introversion: Extraverts crave the social shopping experience. They’re the ones chatting with store associates, asking friends for opinions via FaceTime, and feeling energized by busy malls. They shop while talking, texting, and thinking about how that new jacket will look on Instagram. Introverts? Completely different story. They’ve researched that purchase for weeks, read every review, and might walk out empty-handed if the store is too crowded. I’ve watched friends nearly have panic attacks in packed shops while I’m happily browsing—the introvert/extravert divide in action.

Sensing vs. Intuition: Sensing shoppers live in the now. They notice everything—fabric quality, stitching details, exact shade of color. Shopping with them can be exhausting because they approach it methodically, step by logical step. Meanwhile, Intuitive shoppers (guilty as charged) are dreaming about what that couch “could become” in their imaginary future living room. They’re buying for potential, not reality. That’s why they end up with clothes for imaginary vacations they’ll never take.

Thinking vs. Feeling: Thinking types are those cold, calculating shoppers who seem immune to emotional marketing. They detach completely, spreadsheet-comparing features and benefits before purchasing. Feeling types shop with their hearts—and sometimes their social conscience. They’re asking “was this ethically made?” and “will my purchase support a good cause?” They’ll spend more if it means supporting values they believe in.

Judging vs. Perceiving: Judgers are shopping with a mission. They have a list, a budget, and they’re sticking to it. Too many options? Pure frustration. Perceivers are the opposite—they want to see everything before deciding, which means they sometimes leave overwhelmed and empty-handed after trying on seventeen different versions of the same black dress.

Research confirms what we’re seeing in shopping aisles everywhere—these personality traits predict everything from brand loyalty to whether you’ll panic-buy toilet paper during a pandemic. Our shopping habits aren’t random at all—they’re deeply encoded in our personalities.

This explains why some people can’t buy a toaster without reading every review online while others impulsively buy shoes they’ll never wear, or why some shoppers focus on ethical production while others just want status or the best deal.

Six Tribes of Shoppers: Which One Are You?

Beyond just basic personality preferences is something more revealing – shopping tribes. These aren’t just casual categories invented for a marketing presentation. They’re real patterns that blend MBTI traits with how we behave when our credit cards come out to play.

The Planner treats shopping like a military operation. Dominated by ISTJ, ESTJ, and INTJ personalities, these people don’t mess around. Shopping lists? Check. Price comparisons? Absolutely. Brand loyalty? You bet. These methodical types research everything to death before buying and stick with trusted brands. Architects (INTJs) are the extreme version here – with 54% preferring online shopping where they can coldly compare options without pesky salespeople interrupting their analysis. Their purchases are calculated, rarely spontaneous, and always justified with logic that would impress Spock.

The Impulse Shopper is the walking embodiment of “I wasn’t planning to buy anything today, but…” Made up mostly of ESFP, ENFP, and ESFJ types, these shoppers have never met a budget they couldn’t ignore. ESFPs specifically “suffer from impulse purchases” because they’re so easily swayed by what everyone else is recommending. Studies show that more neurotic personalities gravitate toward impulsive buying as a way to chase away negative feelings. I’ve watched friends literally buy shoes to feel better after a bad day – temporary happiness with a permanent credit card statement.

The Experiential Shopper (ISFP, ENFP, INFP) doesn’t just want to buy things – they want to feel things. ISFPs are drawn to beauty and tactile experiences, making them the “touch everything in the store” shoppers who need to physically interact with products. For them, shopping isn’t just acquisition; it’s an emotional journey that creates meaning. These are the people fondling cashmere sweaters with closed eyes in department stores.

The Status Seeker (ENTJ, ESTP, ENFJ) isn’t just buying products – they’re buying position in the social hierarchy. These types collect status symbols like trophies. ESTPs are the quintessential “commander-style shoppers” who need control and believe their purchasing decisions are superior to everyone else’s. They’re not just buying a watch; they’re buying the right to tell you about their watch at dinner.

The Bargain Hunter (ISTP, ISFJ, INTP) lives for the thrill of the deal. The research is stunning – 83% of American consumers identify as bargain shoppers, with INTP analysts particularly obsessed with comparison shopping. Here’s the kicker: 23% admit they buy things they don’t need just because they’re on sale. That “bargain” becomes expensive when it sits unused in your closet.

The Ethical Shopper (INFJ, INFP, ISFJ) shops with their conscience as guide. While most of us claim to care about ethics, these types actually put their money where their values are. Research confirms people with Feeling preferences demonstrate higher environmental consciousness. INFJs in particular seek products aligned with their values, and will dig deep for meaning even when 99% of reviews are positive. They’ll pay double for that coffee if it means the farmers were treated fairly.

Using Your MBTI Type to Shop Smarter (Or At Least Feel Better About Your Choices)

So you know your personality type shapes how you shop. Great. But how does that actually help you when you’re staring at your tenth Amazon cart of the week? Well… it’s not just about understanding the problem—it’s about using that knowledge to your advantage.

Know Yourself, Know Your Shopping Demons

Let’s face it—most of our shopping mistakes aren’t random. They’re patterns that repeat themselves with frightening consistency. Self-awareness is key here. Marketing teams have known for years that MBTI profiling creates more cohesive strategies. What they use to sell to you, you can use to protect yourself.

If you’re a Planner (ISTJ, ESTJ, INTJ), embrace your methodical nature instead of feeling bad about spending three hours researching coffee makers. Your thoroughness is a superpower, not a flaw. Architects (INTJs) especially thrive with comparison shopping—no surprise that 54% prefer online platforms where they can evaluate options without social pressure.

Impulse Shoppers (ESFP, ENFP, ESFJ) need safeguards, not willpower. I’ve watched friends implement “cooling off” periods before major purchases and it works. Setting an “emotion budget” sounds ridiculous, but it actually helps channel that spontaneous energy somewhere besides your credit card statement.

Practical Strategies That Don’t Ignore Who You Are

Experiential Shoppers (ISFP, ENFP, INFP) shouldn’t fight their need to touch, feel, and experience products. That tactile connection isn’t frivolous—it’s central to making choices you won’t regret. Focus on quality over quantity. One perfect item beats five mediocre ones every time.

Status Seekers (ENTJ, ESTP, ENFJ) won’t suddenly stop caring what others think. That’s not realistic. Instead, redirect that status drive toward quality investments that last. ENTJs especially connect money with influence—channel that into purchases with genuine long-term value instead of momentary status hits.

Bargain Hunters (ISTP, ISFJ, INTP) need strategies to avoid accumulating junk they don’t need just because it was 70% off. The “Power Pause” technique—forcing intentional time between discovering a deal and pulling out your wallet—can save your home from becoming a warehouse of bargains. That deal will still feel like a victory, but only if you actually needed the item.

Ethical Shoppers (INFJ, INFP, ISFJ) often feel disappointed when companies don’t live up to their values. Do the research on sustainability practices beforehand. That’s not overthinking—it’s aligning purchases with values.

Finding Your Balance (Or At Least Trying To)

No matter your type, extremes are where the trouble happens. Thinkers could benefit from asking, “How does this make me feel?” occasionally. Feelers might need to create a logical framework for decisions.

Introverts, you don’t have to force yourself into crowded malls—research at home first. Extraverts, consider bringing along a more grounded friend who can ask the hard questions when you’re excited about something shiny.

The point isn’t to fight against your shopping personality. That’s a battle you’ll lose. The trick is working with it, creating guardrails where you’re vulnerable, and leveraging strengths where you excel. Your relationship with shopping might still be “complicated,” but at least now you understand why.

The Shopping Truth: Personality Patterns Won’t Change (But You Can)

Let’s not sugarcoat it. Your MBTI type explains a lot about why some shopping trips end in buyer’s remorse while others leave you perfectly satisfied. Whether you’re a methodical Planner who researches every purchase or an Impulse Shopper who buys first and thinks later, these patterns reveal the shopping truths we often don’t want to admit about ourselves.

Here’s the thing, though – knowing your type isn’t about boxing yourself in. It’s about working with your natural tendencies instead of against them. Planners don’t need to become spontaneous overnight, but maybe – just maybe – they could benefit from occasional unplanned purchases. Impulse Shoppers won’t suddenly transform into spreadsheet-wielding analysts, but adding even a small structure to their shopping habits could save their bank accounts.

Status Seekers might discover something surprising: deeper satisfaction in purchases that align with personal values rather than social climbing. And those Bargain Hunters who can’t resist a sale? The real question isn’t “how much did you save?” but “did you need it in the first place?”

I’ve seen how these personality patterns play out in myself and others – they’re remarkably consistent. But consistency doesn’t mean destiny. Our relationship with shopping might always be complicated, but understanding the why behind our habits is the first step to making them work for us instead of against us.

The real power isn’t in changing who you are. It’s in recognizing your patterns and creating strategies that acknowledge them rather than fighting the inevitable. After all, shopping should serve our lives, not control them. That’s it. Point blank.

The only thing I knew for sure about my clothes prior to the pandemic was that they were tangible and that they could be reliably found cramming my closets. It turns out that I was wrong. As life moved online during COVID-19, so did our clothes. And our artwork, if we are a little posh.

The news buzz about digital fashion for the benefit of “commercial growth and marketing activation”  turned into a lion’s roar about digital fashion “overtaking physical stores”  to further “consciousness and identity shift.”

WOW! Talkabout COVID-19 accelerating trends! As fashion brands cancelled runway presentations, they had to come up with projects to get their vision across. Ballenciaga created a video game and Gucci entered into a digital collaboration with Pokemon for the player’s avatars. We are starting to see the formation of a market for these projects and their designers need to receive credit and be paid, which requires a special technology that protects ownership. This past February’s first ever Crypto Fashion Week was an example of such a platform that couldn’t exist if it weren’t the blockchain technology.

As proof of ownership is one of the fundamental properties of cryptocurrencies, the traditional high end fashion industry is also becoming increasingly interested in blockchain technology. Louis Vuitton, Cartier, and Prada have built Aura on blockchain technology to fight the counterfeit goods war.

Despite this avalanche of adoption, crypto fashion is still in its infancy. It is a complex field that goes beyond NFT’s into gaming, metaverses and augmented realities. Natalia Modenova, co-founder of the (exclusively) digital fashion retailer DressX thinks that “it’s going to take leaders in the market to push mass adoption.” It will be interesting to see what happens and if the push will come from the fashion industry or somewhere else.

So far the biggest news splash was made by Andreessen Harowitz and its $8 million investment in the virtual fashion platform RTFKT, which specializes in digital sneakers and other virtual accessories. I personally find it hard to believe it’s just coincidence that Marc Andreessen was also one of the first investors in bitcoin. Remember how we discussed that the future of bitcoin depends exclusively on whether there are reasons for it to exist? I believe Marc Andreessen and his investment in virtual fashion just gave bitcoin a stylish raison d’etre.

Image credit: 3DSculptor via iStock by Getty Images

Crypto is creeping into fashion. If you don’t know this, you should. Bitcoin was created in the aftermath of the 2008 financial crisis and it has been defined as: a protocol, a currency, a payment system, a technology platform, or an open source software.

Venture Capitalists like Mark Andreessen understood the technology quickly and were its early adopters, but regular investors were slow to warm up to it.

Bitcoin’s high volatility, large number of scams, and reputation for being the preferred currency for criminal activity did not help the adoption process. Despite its ups and downs, its market capitalization continued to climb and recently reached one trillion dollars.

As of today, investing in it is still very risky and determining the exchange rate is almost impossible. Governments don’t back it up and it has no fundamental value. An interesting theory states that what matters in determining the exchange rate is the payment transaction volume and its continuity:

“Bitcoin exchange rate can be fully determined by two market fundamentals: the steady state transaction volume of Bitcoin when used for payments, and the evolution of beliefs about the likelihood that the technology survives”.

With all the problems Bitcoin has faced in its short existence the question remains: Bitcoin, fad or future? It looks like the answer depends exclusively on whether there are reasons for it to exist.

In the next installment of this article we will try to understand whether crypto fashion, NFTs, and crypto fashion shows have intrinsic value or are just serving as Bitcoin’s much-needed raison d’être.

Image credit: xpoint via iStock by Getty Images

LMVH, the owner of Louis Vuitton, has announced the acquisition of Tiffany for $15.8 bn. According to a WWD article LMVH is positioned to “re-enchant” the American brand with boutique updates, opulence and that “French “je ne sais quoi”.

Image credit: IStockphoto by Getty Images



In a blog post published today, Google’s VP of News, Richard Gingras explained the September 5th changes made to their products.

The latest changes the Google sorting algorithm were made with the intent to “surface and keep surfacing news reporting that is original, i.e., not pieces of content that re-report big stories that are getting good SEO or trending”. Verifying the news sources and YMYL content and its creators becomes paramount. Add on and follow up stories are not considered original content, therefore they lose positioning regardless of SEO.

According to Gingras, the algorithms are tuned and validated by an army of 10,00 raters who are guided by a manual called the Search Rater Guideline. This is a public document that offers readers a better description of what Google considers value in terms of content and ranking.

Concerns quickly surfaced online following the publication of the post. Small publishers who lack the resources to do real investigative work, or the money to hire professional writers considered the measures damaging enough to kill their publication.

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