Beauty Buzz

In an effort to lure consumers to their counters, beauty companies like Shiseido, Estee Lauder and more will slash prices and pump this season’s goody bags full of freebies. To entice shoppers, companies that normally shine a light on their exclusive products for holiday shoppers are pushing their value-for-money gift sets this season. From perfume to make-up, this might be the best season stretch your beauty dollar.

This week, Macy’s is pushing “Fragrance Week” – a Macy’s-made celebration of smelling well, and online/in store offers include Donna Karen Mist, Sarah Jessica Parker Lovely and Ralph Lauren Romance at approximately 25% off the already shopper savvy gift set. If you walk into Sephora, everything is perfectly packaged in pre-made gifts aimed to lure the confused and broke shopper by convincing them a gift set gives more. But shop around. If you found a set nearly to good to be true at Sephora, you might be able to get it for less elsewhere.

However, stick to what you know. In an all-out effort to prey on our poor emotions, organized crime is attacking the retail sector harder than ever. If you see someone selling sticks of Dior mascara, Bumble and Bumble hair products or Gillette razors on the street, turn away. Beware of sketchy internet sites. If a product is marked down dramatically online, that should be a red flag. Like knock-off bags, knock-off beauty products are an enemy to retail’s bottom line. For the consumer, knock-off beauty products are even more dangerous as their unknown, unapproved ingredients pose a health risk for the consumer.

In your hunt for beauty deals, make sure your purchasing from a reputable source.

Emma Dinzenach

Daily Sales Email, or Subscribed to our RSS Feed? Don't miss a Sale!

Posted by Emma Dinzebach at 10:29 AM
bargain news , BEAUTY , STYLE/BEAUTY |