Ash Summer Sample Sale Review 8/9
Some say I am clinging to the past for dear life in refusing to give up my weekend newspaper and tattered library books. To me, there is nothing better than gripping authenticity, despite what unwanted residue it may leave behind. These same savvy e-reading women also ignore flyers and signs reading “Warehouse Sales” and “Sample Sales,” swearing instead by the rush involved in the noon sale at Gilt Group or in our case today, Ideeli.com.
The military heel, cargo bag loving brand, Ash is slashing its prices online and in their flagship store and today my ancient way of thinking prevails. Not only did I get to hold Ash’s ‘Virgin’ rubber sole, converse-like shoes ($49) in my hand, assuring it’s well manufactured quality, I also got to bask in greater abundance of heels and leather bags at my picking. In the back of Ash’s flagship store on 44 Mercer features their ‘Warehouse Sale,’ a well-stocked room of their summer fashions. Although many of the heels featured on Ideeli.com are listed on average for $5 cheaper, we shoppers have to consider the cost of shipping, leaving the two sales to roughly work out to be the same, fair price. (Side note: prices were significantly more expensive earlier in the day on Ideeli.com, as the clock ticked, and sizes ran out, the prices dropped) However, this statement isn’t true for the bohemian style ‘Diana’ sandals. The wonderfully colored (Khaki, Black, Camel, T Moro) beaded sandals are $69 in store and $89 on Ideeli.
Consider this also when deciding to make the trip to SoHo or shop in your pajamas, on Ideeli.com Ash’s popular ‘Giorgia Military’ heel is sold out, but a few remain in store ($79 online, $84 in store). The same goes for the ‘Midnight Spicy’ clog ($74 online, $80 in store).
The Mercer store also features great sales on shoes missing from the e-sale, such as the sexy ‘Eloise’ heel ($59), ‘Val Cargo’ ($49), and ‘Sketch Military’ ($84).
DO NOT forget to check out Ash’s bags featured in the Warehouse Sale as you’re trying on your cute new heels. The ‘Sheila’ black leather bag is only $139 (originally $400) and the ‘Marzia’ bag is just $159. Looking for a smaller, club-toting bag? Their mini cargo ‘Silvie’ clutch is on sale for $49. Take that Ideeli.com.
WHEN: 8/5 – 8/14; M-Sat (11-7), Sun (noon-6)
WHERE: Ash SoHo flagship store
44 Mercer St
between Grand and Broome Sts
By Caitlin Colford
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