Ali Ro Sample Sale Review 5/19

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19 May 2011

Sometimes, New York City sample sales offer exactly what they advertise, but sometimes the benefits are a little more unexpected. Witness, for example, the sale currently happening on the 14th floor of 530 Seventh Avenue. Though it’s advertised as an Ali Ro sale, the real reason to go is a little more off-kilter and involves a name you likely haven’t heard much about: Donna Morgan.

Ali Ro Sample Sale Review 5/19Simply put: if you’re in the market for bridesmaids’ dresses, you need to hit this sale. All Donna Morgan dresses are $40 and wedding-ready. Here, a textured Barbie pint A-line frock: perfect for a traditional church wedding. Going a little more whimsical? A sweet pink and white seersucker number should do you. A pale blue chiffon number is a dead ringer for the ultra-popular J. Crew bridesmaids’ dresses – except $120 cheaper. All the Donna Morgan dresses we saw seemed to be available in a variety of sizes and, because they’re not traditional bridesmaids’ dresses, easily worn after the wedding. Seriously, just go pick some up: your bridesmaids will thank you!

Of course, there’s non-wedding-related reasons to visit this sale as well. A Julie Dillon one-shoulder floral number ($80) would be perfect for your dates this season. We legitimately swooned over an Ali Ro white silk dress with beading and a shocking yellow hem ($80) – a perfect example of the current craze for color blocking. If you have the legs for it, silk shorts in khaki or black are a bargain at $40.

A few notes: many dresses are such true samples that they’re still festooned with pins. Though most dresses are in perfect condition, we spotted at least one with straight up broken seams. There are no dressing rooms and no hidden crannies, so wear good undies. Fortunately, these prices justify the inconvenience.

WHEN: 5/18 – 5/20; W (noon-5:30), Th-F (9-5:30)

WHERE: 530 Seventh Ave., 14th Floor
nr. 38th St.

By Leila Cohan-Miccio


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Posted by Bindra at 02:01 PM
bargain news , Sample Sale Reviews |



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