3 Ways You Can Live It Up Like A Model At Mercedes Benz New York Fashion Week

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12 September 2011

We are currently in the midst of yet another Mercedes Benz New York Fashion Week and we don’t want it to end. People may argue about whether Paris, Milan or elsewhere is the true fashion capital of the world, but there is no doubt that for this week at least New York is the global center of all things fashion.

Fashion Week only happens twice a year, so you need to make the most of it when it finally comes around. If you are a fashionista there is no better time to splurge and enjoy yourself to the Cynthia Rowley Glambulancemaximum degree. So what’s the best way to get the most from your New York Fashion Week? By doing it like the models do of course!

Today we will be showing you three ways in which you can live the model lifestyle during Fashion Week. From skinny martinis to style emergencies, make this your best one yet!

1. Take a ride on the Glambulance

Yes, you read that correctly. Cynthia Rowley has launched a Glambulance to come to the rescue when those unexpected style crises occur during Fashion Week. This one launched during the fantastically frenetic Fashion’s Night Out last Thursday and was at Columbus Circle again on Friday.

Fashion’s Night Out can get pretty intense and is known for being tough on the heels and the hair, so instead of paramedics and defibrillators, the magnificently-monikered Glambulance hosts a hairstylist, world famous make-up artist Mickey Williams and the best in fashion first-aid. Their custom kits feature, among much else, Rowley-designed band-aids embossed with gold chains, sequins, and lace. Only at New York Fashion Week will you find something so wonderfully bizarre as this!

2. “Skinny Sipping” 

As at any other big-time event, hundreds of groups and companies will be looking to get as much publicity for themselves as possible at this New York Fashion Week. The good news for you is that great deals bring companies good PR, so you can take advantage and party like a princess for less.

One brand making a particularly concerted publicity push is Voli Light Vodka. It’s easy to see why; alcohol that won’t affect your ability to fit into that slinky dress? Perfect! According to themselves, “Voli Light Vodkas are the world’s first line of low calorie flavored vodka.” Voli is made with natural ingredients that are blended to create refreshing, light flavors, including Lyte (original), Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, and Lemon.

Voli Light Vodkas have 25 to 40 percent fewer calories than most other vodka drinks, and each cocktail featured during Fashion Week will have no more than 81 calories. According to the people at Voli, their drink has enough flavor to eliminate the need for a high sugar content. You can get “skinny sipping” during Voli’s Fashion Week launch at a number of top events where Voli will be the featured drink, such as the Douglas Hannant Pink Presentation were you can cool down with a Voli Pink Lemonade.

3. Pampered partying

Now that we’ve whetted your appetite for some Fashion Week fun times, you’ve got to hear about Goodness. That’s the name of the new “pop-up restaurant and technology friendly hub” that supermodel Elettra Wiedemann (daughter of Isabella Rossellini, grand-daughter of Ingrid Bergman and face of Lancome) launched this New York Fashion Week. It is situated across the street from Lincoln Center where many of the best events are going down.

If you want to do Fashion Week like a supermodel, there’s probably no better place to live it up than at a restaurant designed by an actual supermodel! Seemingly aimed at the morning-after-the-night-before crowd (who may or may not have consumed a little too many light vodkas), Goodness is open from Sunday onwards for breakfast and lunch, providing healthy and delicious appetizers , entrees and desserts from the city’s hottest chefs to help you kick off what will hopefully be yet another great fashion-filled day.

If you’re wondering what the “technology friendly” aspect entails, it pretty much means that Goodness is one big wifi hotspot, so you can check in with The Vogue City while you eat and drink like the hottest models do! Reservations are available through their website goodnessbadness.com and on GiltCity.com.

Have a great Mercedes Benz Fashion Week!


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Posted by Bindra at 12:00 AM
bargain news , Features |



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